Michael Abata

Chevy’s first foray into non-fungible tokens was a non-fungible dud. The automaker netted zero bids for its first NFT during an auction last month, even though the digital drawing came with a free 2023 Corvette Z06. Chevy was only accepting bids in Ethereum (most NFTs are purchased using Ethereum), the price of which has been extremely volatile in... See more

New media technologies are rapidly emerging. Looking back on the past few decades of media, it’s clear that the content that catches hold plays a foundational role in sculpting how we live and think and interact. As the technologies with which we create and communicate change, cultural transmission will change in tandem.

Following the July 1 release of Minions: The Rise of Gru, hordes of (mostly) teenage boys have documented themselves online as they orchestrate viewing events at movie theaters in their finest 8th grade graduation garb.The groups show themselves pulling up to their local movie theaters in full suits, dress shirts, and sometimes sunglasses, and... See more

CAMP’s Columbus Circle store in New York City has added an interactive two-part sustainability activation through a partnership with H&M. The Kid-Powered Style Experience, which operates through Sept. 5, encourages families to work together on sustainable projects. Guests are asked to bring unwanted clothes to upcycle through the installation. The... See more

Shell has opened its first EV charging hub in the UK in Fulham, London, where petrol and diesel pumps at an existing fuel station have been replaced with ultra-rapid charge points. A global pilot, this is the first time the company has converted one of its existing sites to cater solely for electric vehicles. Shell Fulham features nine... See more

Working as a fractional CMO can alleviate some of the pressures and headaches that can come with full-time employment. For instance, these executives typically work remotely, per the WSJ, and can pick and choose which companies they want to help.

...choosing to leave behind full-time employment altogether, instead taking on “fractional” CMO roles... See more