Michael Abata

A USPS study found that “62% of millennials tend to read through the advertising mail they receive, rather than discarding it without reading. Given growing data-privacy concerns, clutter in online advertising, and demand for brand authenticity, some marketers we spoke to said the best way to reach younger consumers could be through some good ol’... See more

A reason for optimism is that Gen Z’s know their mental health is poor, and they’re taking action. Talking about depression is no longer stigmatized; more and more people are going to therapy. And new companies are emerging to provide support. Pace, for instance, is a startup that matches you with six strangers for weekly 90-minute video... See more

New media technologies are rapidly emerging. Looking back on the past few decades of media, it’s clear that the content that catches hold plays a foundational role in sculpting how we live and think and interact. As the technologies with which we create and communicate change, cultural transmission will change in tandem.

Lil Nas X embodies Gen Z in his scrappiness, in his fluency in internet culture, and in his unapologetic self-expression. Lil Nas X speaks Gen Z culture fluently; he even helps create it. He effortlessly memes and tweets and posts to social platforms constantly, forging connections with fans and ensuring his own virality. More than any other Gen Z... See more

Working as a fractional CMO can alleviate some of the pressures and headaches that can come with full-time employment. For instance, these executives typically work remotely, per the WSJ, and can pick and choose which companies they want to help.

...choosing to leave behind full-time employment altogether, instead taking on “fractional” CMO roles... See more

Telehealth surged during COVID, making healthcare more accessible and convenient. And telehealth is uniquely suited to serving marginalized groups that lacked access to care or that felt uncomfortable seeking care. As the queer community swells in both size and vibrancy, new businesses are emerging to serve the community. Folx Health is a... See more