Michael Abata
@michaelabata
Michael Abata
Gen Z and
Nike on Friday opened its latest store concept, Nike Style, in Seoul, South Korea. The athletics giant in a blog post described the store as a “remixed expression of sports retail culture that blurs the line between physical and digital.”
Nike Style has tech baked into it. QR codes throughout the store allow shoppers to open augmented reality... See more
Nike Style has tech baked into it. QR codes throughout the store allow shoppers to open augmented reality... See more
Retail Dive • Nike debuts new store concept with Nike Style
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Following the July 1 release of Minions: The Rise of Gru, hordes of (mostly) teenage boys have documented themselves online as they orchestrate viewing events at movie theaters in their finest 8th grade graduation garb.The groups show themselves pulling up to their local movie theaters in full suits, dress shirts, and sometimes sunglasses, and... See more
Manuela López Restrepo • Teens are dressing in suits to see 'Minions' as meme culture and boredom collide
CAMP’s Columbus Circle store in New York City has added an interactive two-part sustainability activation through a partnership with H&M. The Kid-Powered Style Experience, which operates through Sept. 5, encourages families to work together on sustainable projects. Guests are asked to bring unwanted clothes to upcycle through the installation. The... See more
H&M and CAMP Promote Sustainability Through an Interactive Experience in NYC
Why some marketers are shifting their focus from inboxes to mailboxes
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Shell Recharge Fulham Road, our first UK all-EV charging hub
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No bids on Chevy’s first NFT, even though it came with a free Corvette Z06
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A reason for optimism is that Gen Z’s know their mental health is poor, and they’re taking action. Talking about depression is no longer stigmatized; more and more people are going to therapy. And new companies are emerging to provide support. Pace, for instance, is a startup that matches you with six strangers for weekly 90-minute video... See more