Michael Abata

A USPS study found that “62% of millennials tend to read through the advertising mail they receive, rather than discarding it without reading. Given growing data-privacy concerns, clutter in online advertising, and demand for brand authenticity, some marketers we spoke to said the best way to reach younger consumers could be through some good ol’... See more

New media technologies are rapidly emerging. Looking back on the past few decades of media, it’s clear that the content that catches hold plays a foundational role in sculpting how we live and think and interact. As the technologies with which we create and communicate change, cultural transmission will change in tandem.

A reason for optimism is that Gen Z’s know their mental health is poor, and they’re taking action. Talking about depression is no longer stigmatized; more and more people are going to therapy. And new companies are emerging to provide support. Pace, for instance, is a startup that matches you with six strangers for weekly 90-minute video... See more

Chevy’s first foray into non-fungible tokens was a non-fungible dud. The automaker netted zero bids for its first NFT during an auction last month, even though the digital drawing came with a free 2023 Corvette Z06. Chevy was only accepting bids in Ethereum (most NFTs are purchased using Ethereum), the price of which has been extremely volatile in... See more

Nike on Friday opened its latest store concept, Nike Style, in Seoul, South Korea. The athletics giant in a blog post described the store as a “remixed expression of sports retail culture that blurs the line between physical and digital.”

Nike Style has tech baked into it. QR codes throughout the store allow shoppers to open augmented reality... See more

CAMP’s Columbus Circle store in New York City has added an interactive two-part sustainability activation through a partnership with H&M. The Kid-Powered Style Experience, which operates through Sept. 5, encourages families to work together on sustainable projects. Guests are asked to bring unwanted clothes to upcycle through the installation. The... See more

Much of VR and AR today center around gaming and entertainment. But we also see immersive experiences emerging that teach empathy.