Michael Abata

Lil Nas X embodies Gen Z in his scrappiness, in his fluency in internet culture, and in his unapologetic self-expression. Lil Nas X speaks Gen Z culture fluently; he even helps create it. He effortlessly memes and tweets and posts to social platforms constantly, forging connections with fans and ensuring his own virality. More than any other Gen Z... See more

A USPS study found that “62% of millennials tend to read through the advertising mail they receive, rather than discarding it without reading. Given growing data-privacy concerns, clutter in online advertising, and demand for brand authenticity, some marketers we spoke to said the best way to reach younger consumers could be through some good ol’... See more

Telehealth surged during COVID, making healthcare more accessible and convenient. And telehealth is uniquely suited to serving marginalized groups that lacked access to care or that felt uncomfortable seeking care. As the queer community swells in both size and vibrancy, new businesses are emerging to serve the community. Folx Health is a... See more

Shell has opened its first EV charging hub in the UK in Fulham, London, where petrol and diesel pumps at an existing fuel station have been replaced with ultra-rapid charge points. A global pilot, this is the first time the company has converted one of its existing sites to cater solely for electric vehicles. Shell Fulham features nine... See more

CAMP’s Columbus Circle store in New York City has added an interactive two-part sustainability activation through a partnership with H&M. The Kid-Powered Style Experience, which operates through Sept. 5, encourages families to work together on sustainable projects. Guests are asked to bring unwanted clothes to upcycle through the installation. The... See more