Michael Abata

Much of VR and AR today center around gaming and entertainment. But we also see immersive experiences emerging that teach empathy.

A USPS study found that “62% of millennials tend to read through the advertising mail they receive, rather than discarding it without reading. Given growing data-privacy concerns, clutter in online advertising, and demand for brand authenticity, some marketers we spoke to said the best way to reach younger consumers could be through some good ol’... See more

Chevy’s first foray into non-fungible tokens was a non-fungible dud. The automaker netted zero bids for its first NFT during an auction last month, even though the digital drawing came with a free 2023 Corvette Z06. Chevy was only accepting bids in Ethereum (most NFTs are purchased using Ethereum), the price of which has been extremely volatile in... See more

Shell has opened its first EV charging hub in the UK in Fulham, London, where petrol and diesel pumps at an existing fuel station have been replaced with ultra-rapid charge points. A global pilot, this is the first time the company has converted one of its existing sites to cater solely for electric vehicles. Shell Fulham features nine... See more

Working as a fractional CMO can alleviate some of the pressures and headaches that can come with full-time employment. For instance, these executives typically work remotely, per the WSJ, and can pick and choose which companies they want to help.

...choosing to leave behind full-time employment altogether, instead taking on “fractional” CMO roles... See more