Michael Abata

Last week, Niantic (the makers of Pokémon GO) announced Lightship, a developer platform for localized augmented reality. AR will transform how we communicate. Virtual reality, for its part, also continues to pick up speed. It’s been overhyped for a decade, but I expect we’ll look back and realize the hype was deserved all along; it just came too... See more

Nike on Friday opened its latest store concept, Nike Style, in Seoul, South Korea. The athletics giant in a blog post described the store as a “remixed expression of sports retail culture that blurs the line between physical and digital.”

Nike Style has tech baked into it. QR codes throughout the store allow shoppers to open augmented reality... See more

Shell has opened its first EV charging hub in the UK in Fulham, London, where petrol and diesel pumps at an existing fuel station have been replaced with ultra-rapid charge points. A global pilot, this is the first time the company has converted one of its existing sites to cater solely for electric vehicles. Shell Fulham features nine... See more

Chevy’s first foray into non-fungible tokens was a non-fungible dud. The automaker netted zero bids for its first NFT during an auction last month, even though the digital drawing came with a free 2023 Corvette Z06. Chevy was only accepting bids in Ethereum (most NFTs are purchased using Ethereum), the price of which has been extremely volatile in... See more

Much of VR and AR today center around gaming and entertainment. But we also see immersive experiences emerging that teach empathy.