Michela Frecchiami

A concept is strategy, visualized

Great designers are able to distill the essence of a strategy and transmute it (through a mockup, a storyboard, a sentence, a quote, a metaphor, or a story) into a form that stakeholders can grasp and embrace.

https://www.doc.cc/articles/concept?utm_source=substack&utm_medium=email

Concepting is not just executing requirements

A checklist of requirements is not a design; it's a recipe for mediocrity. Design is about critical thinking. It’s about the things you decide NOT to include. Great designers know how to strategically question requirements, say no, and prioritize what really matters. The first step is to have a clear

There are only 3 methods to learning: 1) increase your exposure to new knowledge (conversations, blogs, books, podcasts, etc.) 2) improve retention of knowledge (active listening, highlighting, reflecting, teaching, etc.) 3) increase your pace of personal experimentation (try doing new things). Most people focus on 1, but 2 and 3 yield more gains.

J

The most irritating people are the ones who remind you of what you don’t like about yourself.

Julie Zhuo

We can’t think that we’re the only ones with good ideas, that we have all the best solutions, or that there is only one way (our way) to accomplish the goals. Our egos can get in the way of our ability to respond to stakeholders effectively. There is tension here, though. Our expertise in design suggests that we should be recommending the best

You can only optimize what you can measure. This explains both why it’s impossible to optimize for happiness (not measurable), and why we so often optimize for things that don’t actually make us happy (money, social media likes, how much you can deadlift, etc—all easy to measure!)

Julie Zhuo

Taking a chance on a person is making a bet not on what they are now, but the potential of what they can become.

David Hoang