Michela Frecchiami

A talented person can quickly become mediocre when you force them to be someone they aren’t.

Whenever you hear yourself saying “I have to…”, change it to “I choose to…” Remembering you have choices does wonders for your well-being.

Julie Zuho

Satisfaction does not come from money, rewards, status or praise; it comes from impressing yourself. Mistaking the former for the latter is a source of enormous misery.

Julie Zhuo

"I was waiting for something extraordinary to happen, but as the years wasted on, nothing ever did unless I caused it.”

—Charles Bukowski

A concept is strategy, visualized

Great designers are able to distill the essence of a strategy and transmute it (through a mockup, a storyboard, a sentence, a quote, a metaphor, or a story) into a form that stakeholders can grasp and embrace.

https://www.doc.cc/articles/concept?utm_source=substack&utm_medium=email

Concepting is not just executing requirements

A checklist of requirements is not a design; it's a recipe for mediocrity. Design is about critical thinking. It’s about the things you decide NOT to include. Great designers know how to strategically question requirements, say no, and prioritize what really matters. The first step is to have a clear