Michela Frecchiami

For whatever action scares you (and isn’t life-threatening), remember this surefire way to eliminate the fear: do it 100 times.

Julie Zhuo

You can only optimize what you can measure. This explains both why it’s impossible to optimize for happiness (not measurable), and why we so often optimize for things that don’t actually make us happy (money, social media likes, how much you can deadlift, etc—all easy to measure!)

Julie Zhuo

A concept is strategy, visualized

Great designers are able to distill the essence of a strategy and transmute it (through a mockup, a storyboard, a sentence, a quote, a metaphor, or a story) into a form that stakeholders can grasp and embrace.

https://www.doc.cc/articles/concept?utm_source=substack&utm_medium=email

Whenever you hear yourself saying “I have to…”, change it to “I choose to…” Remembering you have choices does wonders for your well-being.

Julie Zuho

Concepting is not just executing requirements

A checklist of requirements is not a design; it's a recipe for mediocrity. Design is about critical thinking. It’s about the things you decide NOT to include. Great designers know how to strategically question requirements, say no, and prioritize what really matters. The first step is to have a clear

We can’t think that we’re the only ones with good ideas, that we have all the best solutions, or that there is only one way (our way) to accomplish the goals. Our egos can get in the way of our ability to respond to stakeholders effectively. There is tension here, though. Our expertise in design suggests that we should be recommending the best

Satisfaction does not come from money, rewards, status or praise; it comes from impressing yourself. Mistaking the former for the latter is a source of enormous misery.

Julie Zhuo