Melek Bereghici

I work best from a place of zero ego and zero hope. I call this state being “lower than a worm.” A feeling that nothing will ever come of what I’m working on is crucial. A feeling of my smallness in relation to the world. I gotta be below the dirt. I am nothing and nobody. That frees me up. Who cares what a worm thinks, you know?

If Nike announced that they were opening a hotel, you’d have a pretty good guess about what it would be like. But if Hyatt announced that they were going to start making shoes, you would have NO IDEA WHATSOEVER what those shoes would be like. That’s because Nike owns a brand and Hyatt simply owns real estate.