Crucially, because Meter is vertically integrated, customers can spend 3-4x as much with Meter as they would with legacy vendors . There are a number of reasons for this:
Meter sells customers more parts of the stack than a traditional vendor would, so they keep more of the value.
It can increase margins by cutting out layers up and down the stack.
Actually, fuck answers, the more I think about it. The best questions don’t have answers. The point of the question isn’t to find an answer. The best questions are organizing principles, magnets, ways of seeing.
I’m a fan of companies that operate like studios with the awareness that they’ll create a series of seasonal hits and try to capture value along the way. The assumption of seasonality could be wrong (and one or more of these hits endures much longer), but that ends up being a good problem to have.
I’ve noticed that the dominating system of record data management companies are using integration SaaS as a primary driver to build an ecosystem moat.
Diego Zaks, Ramp’s VP of Design, says that the company’s goal remains for its customers to NOT spend time on Ramp. They benchmark against this internally: how much time are customers spending on the platform and how can we consistently make that go down over time? The goal is that the more powerful Ramp becomes, the less time you spend on it. This... See more