Max Beauroyre

You’re in the flow when everything happens effortlessly. You don’t even think about it. You get caught up in an activity, and it seems so easy and natural.

The Airbnb marketplace is evolving toward its most effective product; it seems that what consumers want more than an exotic experience is something like a Days Inn but more stylish and less obvious — a generic space hidden behind a seemingly unique facade.

You escape competition. By choosing tiny markets, Nvidia avoided competing head-on with peers like ATI and better-funded incumbents like Intel. None of Huang’s rivals were willing to make what looked like an irrational bet on scientific computing, and as a result, he had the opportunity to himself. For Huang, it was strategically preferable to... See more

If everything is becoming television, and everything on television is trying to become gambling, then the end point is not hard to see: On every screen, a casino.

This shift has moral as well as economic consequences. When a society pushes its citizens to take only financial risks, it hollows out the virtues that once made collective life possible:... See more

10. SEO is mostly about good habits

Successful SEO strategies are built on being relentless and disciplined. This means:

• Updating content frequently to keep it fresh.


• Manually adding internal links to everything you publish.


• Crafting headlines that stand out in search.


• Sweating the details of everything you write.


• Constantly searching for new

... See more

Flow: The Psychology of Optimal Experience

So the two parts:

1. Put what you want into the world, over and over, for a long time.


2. Be a person other people want to do things well for.

Press releases announce “company-wide AI adoption.” Hallway conversations tell a different story. Employees haven’t opened the tools in weeks. The data lies. Comms lies. Dashboards show logins, not usage. Activation, not integration.

This is transformation theater. The appearance of change without the pain of change.

Those concerned with the climate impacts of agriculture are desperate for more farmers to adopt the practices that Seiler has carefully and passionately implemented on his land for decades. But what happens when those very farmers are turned off by climate politics and the culture surrounding them