Max Beauroyre

Though taste may appear effortless, you can’t have taste by mistake. It requires intention, focus, and care. Taste is a commitment to a state of attention.

You know exactly how many accounts are in your ICP.

Many companies define their ideal accounts based on factors like company size, industry, and geography. I’d encourage you to consider other factors, too, such as their existing tech stack or which roles they’re hiring for . This should be easier than ever with tools like Keyplay or Clay, which allo... See more

Now, 22 years later, I’ve lived long enough to have learned that most things are actually doable if you care enough. I rarely feel blocked in the way I did when I was younger. But it is interesting that it was something I had to learn: that problems are solveable; that if I direct my attention to the problem and learn to understand it, and act on w... See more

most businesses don’t last forever, and they don’t need to.

Less like a decision, more like a recognition. As if something in me already knew, and my only job was to get out of the way.

Without personal moats, we may find ourselves in a perpetually evolving, seemingly more meritocratic game.

The common assumption about automation, even setting aside the financial effects, is that people will be incredibly unhappy without work.