Max Beauroyre

What holds you back is rarely team size – it's the clarity of your focus, skill and ability to execute. Larger teams mean slower progress, more management overhead, more meetings, more opinions, and usually dilution of vision and standards. Yet growing the team has somehow become a symbol of success.

Embracing that state of impermanence is at the core of the Japanese philosophy of Wabi-Sabi, which teaches us to accept the world as imperfect, unfinished, and transient, and then go deeper in embodying that reality.

This efficient pursuit of predictable value is the quiet dignity of the mass of working people. But if we are to solve the bigger structural, spiritual, and intellectual problems which aren’t addressed by existing institutions, someone needs to be exploring off of the established road, where there is a high probability of failing to accomplish anyt... See more

The hard part isn't building anymore—it's understanding what to build and why. Before writing a line of code, ask yourself: are you solving for the complete outcome, or just building another tool that AI could generate tomorrow? Tools won't matter. Outcomes will.

• Identifying your target accounts isn’t a one-off exercise with basic TAM filters. A best-in-class approach is to have a dynamic ICP model that can evolve with your product and market. At a minimum, revisit it annually.


• You need good data to not only pick accounts, but to engage accounts at scale. This should include a combination of firmographic,

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Sunil and Anil spent five years, just the two of them, in China and back home, doing R&D. Learning, tinkering, thinking. They didn’t hire Meter’s first employee until five years in, until they knew what they wanted to build, and how.

“ Owning the workflow” means embedding the product so deeply into the customer's operations that it's not just a tool, it’s the nervous system of a department.

Agency, as I see it, is an amalgamation of two skills, or mental dispositions: autonomy and efficacy.

1. Agency requires the capacity to formulate autonomous goals in life—the capacity to dig inside and figure out what wants to happen through you, no matter how strange or wrong it seems to others. In other words, it requires autonomy (which was what I

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Don’t view business school as a pit stop or a break. View it as a limited period of time in which you can

take a risk with a lot of resources backing you up

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