75 percent [of our] acquisitions come from approaching celebrities, politicians, athletes, the “celebrity adjacent,” etc. That way, we can control the content…. We are approaching authors and celebrities and politicians and athletes for ideas. So it’s really we are on the look out. We are scouts in a lot of ways…
We will find new things to do, new ways to be useful to each other, and new ways to compete, but they may not look very much like the jobs of today.
As research becomes abundant, wisdom is emerging as the scarcest and most valuable resource in the venture decision-making process, creating a new basis for differentiation.
More recently I’ve kept repeating to myself, don’t abandon your vision . Decisiveness is knowing myself well enough to take the plunge, then the rest is all faith.
Identifying your target accounts isn’t a one-off exercise with basic TAM filters. A best-in-class approach is to have a dynamic ICP model that can evolve with your product and market. At a minimum, revisit it annually.
You need good data to not only pick accounts, but to engage accounts at scale. This should include a combination of firmographic,