Matthew Giampetroni

It is impossible for someone to lie unless he thinks he knows the truth. Producing bullshit requires no such conviction.

You can’t charge a premium price for giving people what they expect, and you won’t ever have break-out products that way—the kinds of products that people line up around the block for.

“What is the right amount of capital (and the right number of people) to have in this business in order to support the strategy that will create the most wealth?”182 The answer is based on the future and does not rule out reducing net investment when appropriate.

The job of being a curator becomes more important as abundance and variety increase

People buying premium or even super-premium like to justify every dollar by a return on investment. Premium means pay more, get more in functional benefits. Luxury is elsewhere: it signals the capacity of the buyer to transcend needs, functions, or objective benefits.

Execution at each core inflection point of a business enables continual narrative growth, and pseudosecret belief vs. erosion and doubt because in the end, narratives and pseudosecrets only accrue value to their relevant companies if they eventually become truths.

What are you compulsive about? Is it possible to put that at the center of the platform’s activity?

in a world with infinite information and opportunity, you don’t grow by  knowing or doing more ,  you grow by the ability to correctly focus on less