Matthew Giampetroni
@matthewgiampetroni
Matthew Giampetroni
@matthewgiampetroni
the second goal of the Attention Diet is to find highly nutritious sources of information and relationships and then build our lives around them
You can’t charge a premium price for giving people what they expect, and you won’t ever have break-out products that way—the kinds of products that people line up around the block for.
Execution at each core inflection point of a business enables continual narrative growth, and pseudosecret belief vs. erosion and doubt because in the end, narratives and pseudosecrets only accrue value to their relevant companies if they eventually become truths.

It is impossible for someone to lie unless he thinks he knows the truth. Producing bullshit requires no such conviction.