Matthew Giampetroni

“What is the right amount of capital (and the right number of people) to have in this business in order to support the strategy that will create the most wealth?”182 The answer is based on the future and does not rule out reducing net investment when appropriate.

People on the outside sometimes wonder why businesses with so few traditional assets seem to require so much financing. Well, they  are  accumulating assets: users are the new assets, and their  use  is what you’re out to monetize.Whatever your business model is, acquiring users is the new building factories. 

According to Kapferer, “luxury is superlative, not comparative”. The beauty of luxury is that no one can definitively say whether a Louis Vuitton bag is better than an Hermes bag because that concept doesn’t even make sense

the first and most important goal of an attention diet should be to consciously limit the number of distractions we’re exposed to

Capital allocation should support a company’s strategic goals. Capital allocation should start with an assessment and approval of strategies and then determine which projects support the strategies.

the second goal of the Attention Diet is to find highly nutritious sources of information and relationships and then build our lives around them

as the bubble grows, it becomes an increasingly pure bet on a revolution

the best stories to tell are the ones that have been told over and over again, and the stories of competitive mimesis and of deification followed by scapegoating are the oldest and best of all