Matthew Giampetroni

Pseudosecrets allow people to:

1. Feel like they know a secret about your company (Even better if you can make an investor think they figured this out themselves vs. being told).


2. Be able to combat doubters in a way that feels intellectually dominant and non-obvious.


3. Paint a narrative that makes the upside future that you believe in feel closer to a

For the bullshitter, however, all these bets are off: he is neither on the side of the true nor on the side of the false. His eye is not on the facts at all, as the eyes of the honest man and of the liar are, except insofar as they may be pertinent to his interest in getting away with what he says. He does not care whether the things he says

Great capital allocators always have a sense of the difference between price and value in all of their businesses. And, as important, they are willing to act to build value when those gaps become large enough to overcome frictions such as taxes and fees.

the second goal of the Attention Diet is to find highly nutritious sources of information and relationships and then build our lives around them

the first and most important goal of an attention diet should be to consciously limit the number of distractions we’re exposed to