Matthew Falla
@matthewfalla
Matthew Falla
The essence of positioning is sacrifice. You must be willing to give up something in order to establish that unique position. Nyquil, the nighttime cold medicine, gave up the daytime market. The focus of most marketing operations is just the opposite. They look for ways to broaden their markets by line extension, by size and flavor proliferation,
... See moreJack Trout • Positioning: The Battle for Your Mind
Schmarzo Economic Digital Asset Valuation Theorem determines the value of a data asset based on its reuse across multiple use cases. It states that a data asset’s value increases the more it is reused across multiple use cases and that if the data is “curated” and governed correctly, this reuse comes at near zero marginal cost.
Let me show you the four levels that separate content creators from category leaders:
Level 1: The Knowledge Trap
You're creating solid content—guides, posts, tutorials. But here's the uncomfortable truth: AI can now generate this content in seconds. Knowledge sharing alone won't set you apart
Level 2: The Experience Edge
This is where... See more
Level 1: The Knowledge Trap
You're creating solid content—guides, posts, tutorials. But here's the uncomfortable truth: AI can now generate this content in seconds. Knowledge sharing alone won't set you apart
Level 2: The Experience Edge
This is where... See more
Max Bernstein • How to Build the Frameworks That Shape Industries
To deliberate wisely, one must encounter situations, weigh alternatives, and learn from the consequences of one’s choices. Autonomy, in this sense, grows as habits of reflection are strengthened and withers when they are not. Technologies that augment or configure us can support this process by extending our capacities or freeing us from thinking... See more
My thinking goes to – what new product experiences are uniquely enabled by generative AI or LLMs as a form factor? Or which existing products that solve a need can be made 100x better? I’m reminded of just *how* mobile-native Uber, Snapchat, and Instagram were – they simply couldn’t exist in a previous paradigm.
Aashay Sanghvi • 4 questions on AI
Redefining Human-Centered AI Design: Why Traditional Design Approaches Fall Short in the New…
medium.com
as routine cognition prices out at raw compute cost, “agents” will gut the hire-more-brains-to-grow playbook and push value toward proprietary data, deep context and durable networks. Amazon CEO Andy Jassy is already bracing—generative agents, he says, will shrink the corporate back office. The near-term story isn’t robo-layoffs so much as a... See more