Matthew Falla
@matthewfalla
Matthew Falla
@matthewfalla
My thinking goes to – what new product experiences are uniquely enabled by generative AI or LLMs as a form factor? Or which existing products that solve a need can be made 100x better? I’m reminded of just *how* mobile-native Uber, Snapchat, and Instagram were – they simply couldn’t exist in a previous paradigm.
The essence of positioning is sacrifice. You must be willing to give up something in order to establish that unique position. Nyquil, the nighttime cold medicine, gave up the daytime market. The focus of most marketing operations is just the opposite. They look for ways to broaden their markets by line extension, by size and flavor proliferation, b
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