But look beneath the technique and what did you find? A sameness, a mental weariness, a mediocrity of ideas. But they could defend every ad on the basis that it obeyed the rules of advertising. It was like worshiping a ritual instead of the God.
“By this they mean that subtle physiological changes in their bodies provide cues helping them rapidly select from a range of possible trades the one that just ‘feels right.’ Our findings suggest that the gut feelings informing this decision are more than the mythical entities of financial lore — they are real physiological signals, valuable ones... See more