Maria Carolina Suarez
@mariacarolinasuarez
Looking for the next new trend 👀
Maria Carolina Suarez
The next wave of big consumer companies will be community-based products:
- Niche, not everything to everyone
- Unique aesthetic
- Built-in community
- More memorable than big platforms
- Rewarding loyalty
- Unbundling large platforms
-... See more
nametwitter.comSocial Health Champions 👫: a free Slack space for startup founders to solve social connection and belonging problems. | Brandy Cerne posted on the topic | LinkedIn
linkedin.com
He told me that when Coke came to Canada, they took the same television ads, the same print ads, and they applied it broadly across Canada. The ad execs (who were probably based in Toronto) probably said, “If it works here, it’ll work everywhere.”
No.
It didn’t work in Quebec because people didn’t connect with it. The cultures were vastly different.
... See moreGreg Isenberg • Community = culture
Aesthetic Goods and
Gen Z and