María Albert
@mariaaa
María Albert
Inspiration is not something that you can will onto yourself, and once you free your mind of the pressure to feel inspired, you
The Psychology of Inspiration | The Fusioneer
Tools for me
Mountain Dew did it. So did Quaker Oats. And Harley-Davidson too.
They all hit a wall. Growth tanked.
But instead of tweaking the product, they tweaked the customer.
And it worked.
Here’s how.
→ Mountain Dew launches in the 1940's. It's selling okay. But over the decades, it lags. No one wants to drink the Dew. So the company pivots hard. They go all in... See more
They all hit a wall. Growth tanked.
But instead of tweaking the product, they tweaked the customer.
And it worked.
Here’s how.
→ Mountain Dew launches in the 1940's. It's selling okay. But over the decades, it lags. No one wants to drink the Dew. So the company pivots hard. They go all in... See more
Endurance is a form of trust, in your capacity over time to absorb the stresses and extremes of the present. I say trust because the math in the moment may break: the opposition overwhelming, your resources faint. So you make eye contact with the enemy. You put down your spear. You turn your back and wait for the tension to break. The quality that... See more
Web2 was built to scale up.
Web3 is built to niche down.
From @gaby_goldberg on “curators all the way down”👇 https://t.co/G43iSkbjEu
