María Albert

We need leaders in all aspects of our lives, and human curators should be the arbiters of taste. You may already be sick of trending templates, memes, specific types of click-baity content, soulless imagery, vapid videos, engagement farming, annoying trending songs.9 It’s not going to stop. In fact, it’s going to get much worse. The problem is that... See more

I think one thing that is a really important thing to strive for is being internally driven, being driven to compete with yourself, not with other people. If you compete with other people, you end up in this mimetic trap, and you sort of play this tournament, and if you win, you lose. But if you’re competing with yourself, and all you’re trying to... See more

Inspiration is not something that you can will onto yourself, and once you free your mind of the pressure to feel inspired, you

The internet, or “the information superhighway” as we Germans like to call it 🫠 is overwhelming people while making them addicted to it. In the piece below, Kyle Chayka frames curation as a way to slow down that information autobahn. By slowing down, curation offers people time to breathe and fully take in a piece of “content” instead of mindlessly... See more

Mountain Dew did it. So did Quaker Oats. And Harley-Davidson too.

They all hit a wall. Growth tanked.

But instead of tweaking the product, they tweaked the customer.

And it worked.

Here’s how.

→ Mountain Dew launches in the 1940's. It's selling okay. But over the decades, it lags. No one wants to drink the Dew. So the company pivots hard. They go all in... See more

Michael Jordan left basketball to play baseball and it didn't go exactly as he had planned, there were a bunch of reasons why. And then the baseball strike happened and he starts playing with the Bulls again […] That to me is actually not a story about him getting back to the thing he was good at. It's a story about somebody who had the courage to... See more