María Albert
@mariaaa
María Albert
Mountain Dew did it. So did Quaker Oats. And Harley-Davidson too.
They all hit a wall. Growth tanked.
But instead of tweaking the product, they tweaked the customer.
And it worked.
Here’s how.
→ Mountain Dew launches in the 1940's. It's selling okay. But over the decades, it lags. No one wants to drink the Dew. So the company pivots hard. They go all in... See more
They all hit a wall. Growth tanked.
But instead of tweaking the product, they tweaked the customer.
And it worked.
Here’s how.
→ Mountain Dew launches in the 1940's. It's selling okay. But over the decades, it lags. No one wants to drink the Dew. So the company pivots hard. They go all in... See more
Web2 was built to scale up.
Web3 is built to niche down.
From @gaby_goldberg on “curators all the way down”👇 https://t.co/G43iSkbjEu
For the fans of the Sociology of Business (but also for visitors), I put together an edit of the most popular posts from the last year. In case you missed them, or would like to revisit them, please continue reading below!
The Glory of Storytelling - by far the most popular recent post, as everyone seemingly feels strongly about brand marketing.
Cr
... See moreZando @zandoprojects
instagram.com
Tools for me
I think one thing that is a really important thing to strive for is being internally driven, being driven to compete with yourself, not with other people. If you compete with other people, you end up in this mimetic trap, and you sort of play this tournament, and if you win, you lose. But if you’re competing with yourself, and all you’re trying to... See more
