The world has become an infinite scroll of short-lived certainties. And time flicks through them increasingly faster.
And even if something new is on the horizon and feels a bit more like a lasting change, it’s usually something that makes everything else much more brittle, like AI, the climate crisis, or the so-called pre-war era we’re apparently... See more
Mountain Dew did it. So did Quaker Oats. And Harley-Davidson too.
They all hit a wall. Growth tanked.
But instead of tweaking the product, they tweaked the customer.
And it worked.
Here’s how.
→ Mountain Dew launches in the 1940's. It's selling okay. But over the decades, it lags. No one wants to drink the Dew. So the company pivots hard. They go all in... See more
Cada noche en Omaha teníamos una cena, pero no una tradicional. En su lugar, tuvimos cenas del Jeffersonian. (Matt Stafford, a quien tuve el placer de conocer en una conferencia en Suiza, escribió un libro sobre las cenas Jeffersonianas y las ha convertido en una ciencia.
Thomas Jefferson organizaba este tipo de cenas en la Casa Blanca cuando era... See more