María Albert

Mountain Dew did it. So did Quaker Oats. And Harley-Davidson too.

They all hit a wall. Growth tanked.

But instead of tweaking the product, they tweaked the customer.

And it worked.

Here’s how.

→ Mountain Dew launches in the 1940's. It's selling okay. But over the decades, it lags. No one wants to drink the Dew. So the company pivots hard. They go all in... See more

Cada noche en Omaha teníamos una cena, pero no una tradicional. En su lugar, tuvimos cenas del Jeffersonian. (Matt Stafford, a quien tuve el placer de conocer en una conferencia en Suiza, escribió un libro sobre las cenas Jeffersonianas y las ha convertido en una ciencia.

Thomas Jefferson organizaba este tipo de cenas en la Casa Blanca cuando era... See more

If you go out and all you do is make the same mistakes that I could have gotten in some other company, then there's no ROI on this investment […] I can buy those mistakes somewhere else. I think that, in some ways, this pursuit of original mistakes is sort what one is doing as a startup founder in a constructive way, right? […] It's a huge red flag... See more

We need leaders in all aspects of our lives, and human curators should be the arbiters of taste. You may already be sick of trending templates, memes, specific types of click-baity content, soulless imagery, vapid videos, engagement farming, annoying trending songs.9 It’s not going to stop. In fact, it’s going to get much worse. The problem is that... See more