María Albert

Mountain Dew did it. So did Quaker Oats. And Harley-Davidson too.

They all hit a wall. Growth tanked.

But instead of tweaking the product, they tweaked the customer.

And it worked.

Here’s how.

→ Mountain Dew launches in the 1940's. It's selling okay. But over the decades, it lags. No one wants to drink the Dew. So the company pivots hard. They go all in... See more

Remember: Small changes lead to lasting breakthroughs

• What's relevant?

• What questions should we be asking?

• What's the most important thing?

• What would make you a little more uncomfortable?

• What would be your first move as CEO?

• What is the world telling you?

• How could you put yourself out of business?

• What should we start, stop, and continue?

• How much time have you thought about your team... See more

The world has become an infinite scroll of short-lived certainties. And time flicks through them increasingly faster.

And even if something new is on the horizon and feels a bit more like a lasting change, it’s usually something that makes everything else much more brittle, like AI, the climate crisis, or the so-called pre-war era we’re apparently... See more

So but how do we build software that can be anything without falling into the Zombocom trap? I believe that Bezos interview shows us exactly how.

1. You start from a systems-level insight ( the internet is growing rapidly )


2. Then work backwards to a first best customer who has a burning need ( can’t find book ) that is related to your superpower (

... See more