The study delves into the scientific exploration of creative inspiration, addressing challenges in defining, operationalizing, and understanding inspiration's neural underpinnings to uncover its role in the creative process.
Carla Rodríguez, CEO y fundadora de Nuestro Secreto.
Esta conciencia es precisamente lo que ha permitido a la directiva convertir a Nuestro Secreto en una empresa líder en el sector de belleza y cuidado personal, pues es gracias a las personas que la ro- dean, que se han desarrollado estrategias de negocio innovadoras y audaces que de otra forma,... See more
Mountain Dew did it. So did Quaker Oats. And Harley-Davidson too.
They all hit a wall. Growth tanked.
But instead of tweaking the product, they tweaked the customer.
And it worked.
Here’s how.
→ Mountain Dew launches in the 1940's. It's selling okay. But over the decades, it lags. No one wants to drink the Dew. So the company pivots hard. They go all in... See more
The world has become an infinite scroll of short-lived certainties. And time flicks through them increasingly faster.
And even if something new is on the horizon and feels a bit more like a lasting change, it’s usually something that makes everything else much more brittle, like AI, the climate crisis, or the so-called pre-war era we’re apparently... See more