María Albert

99% of leaders ruin their companies with this irreversible mistake:

They stick to their guns.

Great companies recognize when change is necessary for survival.

They recognize when market conditions change and adapt accordingly.

They're willing to sacrifice short-term profits for long-term success.

But too many companies are set in their ways.

Not because... See more

• What's relevant?

• What questions should we be asking?

• What's the most important thing?

• What would make you a little more uncomfortable?

• What would be your first move as CEO?

• What is the world telling you?

• How could you put yourself out of business?

• What should we start, stop, and continue?

• How much time have you thought about your team... See more

Endurance is a form of trust, in your capacity over time to absorb the stresses and extremes of the present. I say trust because the math in the moment may break: the opposition overwhelming, your resources faint. So you make eye contact with the enemy. You put down your spear. You turn your back and wait for the tension to break. The quality that... See more

The world has become an infinite scroll of short-lived certainties. And time flicks through them increasingly faster.

And even if something new is on the horizon and feels a bit more like a lasting change, it’s usually something that makes everything else much more brittle, like AI, the climate crisis, or the so-called pre-war era we’re apparently... See more