Airbnb anunció que está planeando ofrecer más servicios de lujo el próximo año, en un esfuerzo por atraer a más viajeros que suelen optar por hoteles. La compañía está expandiendo su negocio más allá del alojamiento y las experiencias para incluir servicios que sean diferenciadores de la experiencia Airbnb.
Mountain Dew did it. So did Quaker Oats. And Harley-Davidson too.
They all hit a wall. Growth tanked.
But instead of tweaking the product, they tweaked the customer.
And it worked.
Here’s how.
→ Mountain Dew launches in the 1940's. It's selling okay. But over the decades, it lags. No one wants to drink the Dew. So the company pivots hard. They go all in... See more
Cada noche en Omaha teníamos una cena, pero no una tradicional. En su lugar, tuvimos cenas del Jeffersonian. (Matt Stafford, a quien tuve el placer de conocer en una conferencia en Suiza, escribió un libro sobre las cenas Jeffersonianas y las ha convertido en una ciencia.
Thomas Jefferson organizaba este tipo de cenas en la Casa Blanca cuando era pr... See more
Michael Jordan left basketball to play baseball and it didn't go exactly as he had planned, there were a bunch of reasons why. And then the baseball strike happened and he starts playing with the Bulls again […] That to me is actually not a story about him getting back to the thing he was good at. It's a story about somebody who had the courage to ... See more
If you go out and all you do is make the same mistakes that I could have gotten in some other company, then there's no ROI on this investment […] I can buy those mistakes somewhere else. I think that, in some ways, this pursuit of original mistakes is sort what one is doing as a startup founder in a constructive way, right? […] It's a huge red flag... See more
The internet, or “the information superhighway” as we Germans like to call it 🫠 is overwhelming people while making them addicted to it. In the piece below, Kyle Chayka frames curation as a way to slow down that information autobahn. By slowing down, curation offers people time to breathe and fully take in a piece of “content” instead of mindlessl... See more
The world has become an infinite scroll of short-lived certainties. And time flicks through them increasingly faster.
And even if something new is on the horizon and feels a bit more like a lasting change, it’s usually something that makes everything else much more brittle, like AI, the climate crisis, or the so-called pre-war era we’re apparently ... See more