Malehna Gochman

turning insight into commercial advantage through sharp thinking, clear positioning and story-led strategy.

turning insight into commercial advantage through sharp thinking, clear positioning and story-led strategy.

We’ve turned the internet into a vending machine. Push a button, get the Coke. If it doesn’t spit it out fast enough, beat the living shit out of it until it gives you two cokes. Instead, rabbit holing retrains both your curiosity and your patience. It reminds you the internet is more like a labyrinth, and the labyrinth rewards wanderers.

off-platform,

OpenAI, Twitter, Shopify: you depend on a much bigger business to run your own, and they don’t care much about you. They’ll allow you to work with them, but they’re not going out of their way to promote your things. You need your own distribution to be successful. This reminds me of Rob Walling’s stair-stepping approach: he suggests starting small... See more