Erika

It sustains the livelihoods of some 25 million farmers and creates additional employment throughout the coffee value chain.

Feminist economics highlights how Fair Trade challenges gendered power dynamics within global value chains.

While 75 per cent of policy documents relating to agriculture and rural development from 68 countries recognize women’s roles and/or women’s challenges in agriculture and rural development, only 19 per cent included policy goals related to gender

reducing gender inequalities in livelihoods, improving access to resources, and promoting resilience is a critical pathway towards gender equality, women’s empowerment and more just and sustainable agrifood systems.

Women also have less secure tenure over land, less access to credit and training, and have to work with technology designed for men. Along with discrimination, these inequalities create a 24 per cent gender gap in productivity between women and men farmers on farms of equal size.

Direct trade with producers eliminates profit-reducing middlemen, making Fairchain products more affordable for end consumers. At the same time, producers earn more! The lower retail price is the key lever for bringing Fairchain products to the mass market and thus sustainably improving the situation of producers. Currently, only 0.6 percent of the... See more