Lucy Eaton

“Wellness hit a saturation point and became uncool. When mass brands bought into wellness as a lifestyle, they poured so many marketing dollars into the system that the discourse around it became overwhelming. People started realising [much of it is] a marketing ploy,” says Viktoriia Vasileva, cultural researcher and marketing strategist. “Now,... See more

wellness anarchy

“The ultimate flex used to be a graph proving you slept perfectly,” Garland says. “Now, the flex is showing up fresh at 9am after a late night, with no data to explain how you did it. It’s a form of biological arrogance.” This sensibility has long existed at the edges, visible in the feeds of creatives and everyday athletes who reject optimisation... See more

reat yourself and your letterbox to something that isn’t a TV license threat or local pizza delivery menu.

What was once an innocuous word used to encapsulate the heightened emotions that are common and normal in the early stages of a relationship has become a diagnosis

Regehr theorises that the push against digital dependency in the attention economy will look like an attitude shift between generations, likening obsessive screen use to “smoking in hospital delivery rooms – something that’s wildly outdated and unhealthy.”

“I didn’t want to reject the digital world entirely; I just wanted to stop being consumed by it.”

Criticised for being too slow at her sales job, Victoria was encouraged to use ChatGPT to answer customer enquiries. Now, the 25-year-old uses chatbots “for any basic task or answer” in her daily life because of their instant nature and ease of access.

One of the reasons why people are drawn to these tools is because they don’t make them feel shitty or stupid for thinking or saying something