In 1997, Malcolm Gladwell published his piece The Coolhunt, investigating the process of looking for new fashion trends at street level.
According to Gladwell, the coolhunter plays a major social role in spreading trends. Coolhunters were “the first to realize... that social status didn’t lay where Madison Avenue had said it lay in the 1950s and... See more
Unsurprisingly, hiring friends and former colleagues was by far the biggest channel. This also in part explains why multi-time founders, and anyone with a large network (e.g. Y Combinator), have an advantage:
“All of our early hires were friends/ex-coworkers.”
“First hires were practically all former colleagues. Several people who worked with me in