Luc Cheung

Other books throughout the years kept changing my life in new and exciting ways, usually by changing the way I thought in some meaningful aspect. “Antifragile,” “Letters from a Stoic,” “Finite and Infinite Games,” “Infinite Jest,” “The Denial of Death,” “Words that Work,” “Seeing Like a State,” every now and then I’d pick up a book and come out the... See more

Ideas sometimes seem to need days or weeks or months to get to a point where they feel fully formed. If you try to force a solution to a problem into a preset window of time, you will almost certainly reach a suboptimal solution.

I’ll often have ideas sitting in my focus folder for weeks or months and keep tossing thoughts into them, and then one... See more

the addictive & isolating cycle of deep work: https://t.co/LcWQ9tE08C

If you look around, you’ll notice the people and organizations moving the fastest are the focused ones. Not only do they focus on a few ideas, but within the scope of those ideas, they are able to focus on the key variables.

Identifying the variables that matter comes with focus. When you commit to living in a problem, you understand things about... See more

Every smart person I know is a voracious reader who also says “every smart person I know is a voracious reader.” There are so few exceptions to this rule it’s astounding. College tuition at $25,000 a year comes out to roughly $100 per lecture. Good books – sometimes written by the same professor – can be purchased for fifteen bucks and can offer... See more

Okay, if you had infinite time, what would you build?”

If you’ll indulge me, here’s my list of potential projects, with light editorializing.

Energy supply

• Synthetic fuel.


• Better polysilicon production tech. The Siemens process feels paleolithic.


• Flexible silicon solar arrays, ground mounted and ultra cheap (<$30k/MW).


• Radioactivity applications. “M

... See more

In the long run, endogenous variance in the quality of product leadership in a company always seems to be in the negative direction. But perhaps we are too focused on management quality and not focused enough on exogenous factors. In "Divine Discontent: Disruption’s Antidote," Ben Thompson writes:

Bezos’s letter, though, reveals another advantage of

... See more

Filming & Cadence

Alright, let’s make some videos.

First, I think you should aim for two or more videos per day for the first few weeks until you get some hits . That might sound insane, but, it’ll give you a lot of data very quickly on what’s working and what isn’t, and you can slow it down to one video per day once you have a good backlog of... See more