Luc Cheung

On this particular day in the gym, there was a coach visiting who had worked with thousands of athletes over his long career, including some nationally-ranked athletes and Olympians.

I introduced myself and we began talking about the process of improvement.

“What’s the difference between the best athletes and everyone else?” I asked. “What do the... See more

Focus on one big thing

I used to make long to-do lists and feel guilty about not completing them.

Now, I structure my to-do list as follows:

One big thing

Less important thing

Less important thing

If I finish my one big thing, then my day is a success. To find it, I use this matrix:

The Eisenhower matrix

This matrix does have one flaw. From my... See more

in time customer expectations inflate. Per Jeff's latest annual letter to shareholders:

One thing I love about customers is that they are divinely discontent. Their expectations are never static – they go up. It’s human nature. We didn’t ascend from our hunter-gatherer days by being satisfied. People have a voracious appetite for a better way, and

... See more

“Diversification is a protection against ignorance. It makes very little sense for those who know what they are doing.” -Warren Buffet

As the amount of content grows, so does the market for credible curators.

A great case study is Nathan Baschez and Dan Shipper’sEverything Bundle. In April, they decided to offer a bundled version of their newsletters, expecting a few extra subscribers from the experiment. Instead, they grew together from 600 to 1,000 paying subscribers within the... See more

These are the three necessary criteria for a great ferment: great ingredients, the proper environment, and patience. Without them, you will fail to create something funky and wonderful. With them, your creativity is the only constraint.

What makes fermentation so magical is that the most important ingredient is the one you can’t control: the... See more