Luc Cheung

The most important part of editing is getting your video as tight as possible. Attention spans are short on TikTok, so you have to be willing to cut the video to make it as good and concise as possible. And make sure the first 2-3 seconds immediately hooks people. That’s how long you get before they scroll to the next video.

I think that greatness is best described as “invisibility.” Great writing is invisible. It might take you a minute or two to get into the flow, but once you’re reading it, you’re flowing through it and don’t even realize you are reading words. Your mind is hallucinating the story for you, so seamlessly that it feels like you’re imagining it for... See more

When we look back over the past 100 years, traditional commerce (and the culture it indirectly endorsed) was primarily curated by a single person’s point-of-view. Even when commerce moved online, to places like Amazon or Farfetch, retailers still controlled the types of things consumers purchased. Online commerce didn’t innovate a new shopping... See more

I find editing easiest if I just record one long video for each topic, including the pauses and mistakes, and then chop it up later.

Scripting

If scripts will help you, do your scripting the day before recording. I usually script out my videos using high-level bullet points that I want to hit on, then let it flow a little more naturally for actual... See more