Luc Cheung

How to identify your invisible asymptotes

One way to identify your invisible asymptotes is to simply ask your customers. As I noted at the start of this piece, at Amazon we honed in on how shipping fees were a brake on our business by simply asking customers and non-customers.

Here's where the oft-cited quote from Henry Ford is brought up as an... See more

Loneliness isn’t just making us unhappy, it’s silently killing us: Social isolation is as harmful as smoking 15 cigarettes a day. If the situation is so critical, why aren’t we doing more to fix it? Because we’ve been collectively ashamed to talk about loneliness . Our silence has incubated one of the most insidious crises our society has to face.... See more

So here's the story of how we missed Airbnb, one of the best startups to come our way in the past few years.

The Airbnb founders came out of the winter 2009 Y Combinator class. They came to see us during their time at YC. They told us about a great stunt they pulled at the Democratic Convention in Denver (in which Obama was nominated). They bought a... See more

Jobs would often test people, asking them, “how many things have you said no to?” Ive was up to the task of answering, only he didn’t mean it, and Jobs read right through him.

I would have these sacrificial things, because I wanted to be very honest about it. And so I’d say, “Well, I said no to this and no to that.” But he knew that I wasn’t

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Here's exactly how I approach building AI side projects in 6 steps: 1. Think of an idea that excites me but that is very simple. I should be able to describe it in 5 words to anyone. 2. Take a weekend and block it off entirely to focus on building the app. I'll generally take 15-30 hours to build an initial version. 3. Try to incorporate the latest... See more