Luc Cheung

On the importance of keeping a calendar:

The big thing is basically *everything* is on the calendar. Sleep is on the calendar, going to bed is in there and so is free time. Free time is critical because that's the release valve. You can work full tilt for a long time as long as you know you have actual time for yourself coming up. I find if you

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Falling into the trap of thinking other users will be like you is especially pernicious because the people building the product are usually among that early adopter cohort. The easiest north star for a product person is their own intuition. But if they're working on a product that requires customer segmentation, being in the early adopter cohort... See more

Bundling and Unbundling

Listicle-style videos tend to do well on TikTok, so think about how individual topics can be bundled into listicle videos, or listicle series, and how listicle videos can be unbundled into a number of individual videos.

For example, let’s say you have 20 different video ideas on “common beginner mistakes.” Could you do a... See more