Luc Cheung

Bundling and Unbundling

Listicle-style videos tend to do well on TikTok, so think about how individual topics can be bundled into listicle videos, or listicle series, and how listicle videos can be unbundled into a number of individual videos.

For example, let’s say you have 20 different video ideas on “common beginner mistakes.” Could you do a... See more

Focus on one big thing

I used to make long to-do lists and feel guilty about not completing them.

Now, I structure my to-do list as follows:

One big thing

Less important thing

Less important thing

If I finish my one big thing, then my day is a success. To find it, I use this matrix:

The Eisenhower matrix

This matrix does have one flaw. From my... See more

The thing about smart people is that they tend to think that if they think really hard about something, they might figure it out, when the truth is, in strategy (and life in general), there is never one right answer. Strategy requires making choices about a future that is not yet known. I’m one of those people that tends to over-intellectualize... See more

How Long Until I Go Viral?

Depends on how good your videos are. I posted my first video of this experiment on 12/16, and the first video that did really well was on 12/23. So it took me a week.

That said, I see many others on TikTok posting for months and never having a video do well.

In almost every case, my guess for why they aren’t succeeding is... See more

Most of the time you see someone do something incredible, with what seems like little effort, and you ask “How did you do that?”, the honest answer is, “I’ve been doing this every day for 10+ years.” Noticing patterns and connecting the subtle dots is something that’s hard to teach in a classroom but becomes obvious when you’ve lived and breathed a... See more

2 years. Dozens of scripts. 1,000,000s of views. Here are 10 scriptwriting fundamentals I stand by for almost any YouTube video 🧵: https://t.co/rR9sovOTmg