Louis Elton

As women pursued careers more actively in the 1970s, something had to give, remembers @lindawellsny in the April issue of @airmaillook. And one of those somethings was their hair, or, more precisely, their roller-set hairstyles. The era ushered in small handheld blow-dryers, wash-and-go haircuts, and a variety of dry shampoos, bringing speed to a task that had been a total time suck. Mini-Mist spoke to the spirit of that era. “It’s for when you have more exciting things to do than sit around in rollers.”⁠ ⁠ Wells looks back in the link in bio.