Nicholas O'Leary

Explores the evolving retail landscape in 2025, highlighting consumer priorities, spending trends, technology integration, and strategies for brands to stay relevant amidst economic challenges and changing expectations.

The Resale Report 2025 highlights the rapid growth of the secondhand apparel market, driven by changing consumer behaviors, social commerce, AI advancements, and increased government support for sustainable practices.

The report explores marketers' challenges in leveraging data for decision-making, emphasizing the importance of identity resolution and AI-driven analytics to enhance revenue through effective email and text marketing strategies.