Quality is so rare generally that people are often surprised by it.

Quality rarely happens as an accident, it usually means someone is willing to go further building something that necessarily. At least, someone has to be motivated and allowed to do it, not forced to solely focus on some measurements.

Quality, brand and culture are some of those inta... See more

Can you rationalize why a piece of art moves you? Why you have chemistry with one person over another? Why you like one piece of software more than another that does the same thing? Our decisions are not driven by logic, they are driven by emotion.