Lillian Sheng

Building culture with intention In a landscape dotted with scams, Magic Eden is deliberate in putting in place measures to prevent bad actors and manipulation. While other companies often make product changes in a hush-hush manner, afraid to upset their users, Magic Eden makes it a point to explain changes to its community—even when they may be dis... See more

Pullman Palace Car Company was famed for its sleeper and luxury rail cars that it manufactured. One of these manufacturing locations was in Pullman, Illinois. George M. Pullman founded the town of Pullman as a place where his workers could live.

The best examples from the last two decades are Google and Facebooks’s multi-sided network effects. People prefer searching and connecting with each other on these properties, so advertisers and content creators keep using them. It creates a virtuous cycle, and makes the self-interested move on every player’s part one that reinforces these companie... See more

The ACT Matrix in Practice

• Who or what do I care about? (inside-toward)


• What does it look like when I'm moving toward what I care about? (outside-toward)


• What difficult thoughts and feelings get in the way? (inside-away)


• What does it look like when I'm focused on avoiding or lessening those thoughts and feelings? (outside-away)

It’s important to remember that customers like using products based on standards because doing so offers them choice and data portability. If a standards-based product happens to break through market fragmentation, it’s important to maintain the benefits users got from the standard in the first place, otherwise you risk alienating your users and lo... See more

Borrowing social capital is easier than creating it. MasterClass took people who were already famous and gave their fans even more access to them (without much burden on the celebrities). It’s tricky to create a world-class talent. The MasterClass model skipped the line of building a large audience and lots of credibility and instead, they purchase... See more

To standardize design production, best-in-class organizations are now implementing a design system which is a library of design components (e.g. a button, a menu, a banner, a checkbox), design tokens (a color, an icon, a typo, etc.) as well as guidelines to use them.Specify is bringing design system management to the next level with a single design... See more