Lien De Ruyck

GreenPill is about crypto-economic systems that create positive externalities for their neighbors & for the world. We explore the intersection of programmable money, game theory, & mechanism design.

How do we move out of this uncomfortable tech-for-tech phase into the Purpose Built Era? The Purpose Built Era is born out of discomfort, restlessness and our innate drive to always ask for more.

Net positive business model canvas

That act of industrial design is a natural skill that is innate in Indigenous creatives and designers and passing this knowledge on to future generations is grounded in who we are. 

Industrial Design operates within a capitalistic system. Industrial Designers create things to be made, purchased, and used by consumers. In the end, this exchange most frequently benefits the corporations and other entities who hold power…

Regenerative design seeks to not merely do less harm when designing, but rather to put design to work as a positive force that restores, renews or revitalises. A concept that’s inherent in nature, regeneration should be the approach for how we interact with the planet.

We get trapped in thinking about utopias and dystopias as a binary rather than two ends of a spectrum. Both extremes present static images of the future that capture a distinct point in time. When we reframe them as a spectrum, we open up new possibilities for stories that lie in between. Not only does that allow for more nuanced and blended... See more