Kojo
@kojobaffoe
Storyteller, Writer, Content Strategist, Freelance Editor, Author: Listen To Your Footsteps, Host: Listen To Your Footsteps Podcast, African, Father
Kojo
kojobaffoe.com
Writing is a generosity, even to yourself.
Kurt Vonnegut • Pity the Reader: On Writing with Style
The goal is to make people feel like they’re a part of something — and like you’re part of their identity. And the payoff — if all goes well — is in the form of fierce loyalty, word-of-mouth promotion, organic curiosity and attention, higher lifetime customer value and share of spend, lower acquisition costs, etc.
Dan Frommer • Outdoor Voices shows community only gets you so far
