Kojo

If you have a plan—if you know the end when you start—it’s no fun to write that novel.

In other words, the hard part isn’t writing, or coding, or speaking.

It’s determining what to write, what to code, and what to say.

Reading is alluring. It has a nameless quality beyond satisfying desires for information and pleasure. Despite more colorful and interactive media, reading text somehow remains more refined, more seductive.

Luca Pitoni is the author of Seeking Beauty, an in-depth study of the book cover designer Anita Klinz,