There is a theory which states that if ever anyone discovers exactly what the Universe is for and why it is here, it will instantly disappear and be replaced by something even more bizarre and inexplicable.

There is another theory which states that this has already happened.

— Douglas Adams

If you can see your path laid out in front of you step by step, you know it's not your path. Your own path you make with every step you take. That's why it's your path.

Joseph Campbell

Harry Dry rules for copywriting:

1) A great sentence is a good sentence made shorter.

2) Writing great copy begins with having something to say in the first place.

3) Copy is like food. How it looks matters.

4) Since the look of copy matters so much, don't write copy in Google Docs. Write it in Figma (so you can write and design at the same time).

5) Ka

This rant via Shalom Auslander

I was thinking about sex the other day because I was having a really depressing day, and a dead body had been found by the pier, and as I was taking my son to school and waiting at a traffic light, a homeless man in a mad fury began circling my car, shouting and spitting, and it felt like forever before the light turne

A principle isn’t a principle until it costs you something.

- Bill Bernbach

Sublime is not:

• Sublime is not another note-taking tool to add your grocery list or to store your kids health insurance info – the ideas that move you should not live alongside the daily minutia.

• Sublime is not a read it later tool that becomes a graveyard of junk.

• Sublime is not a social network – there’s no likes, no comments, no vanity metrics.

• Subl

“Don’t ask what the world needs. Ask what makes you come alive, and go do it. Because what the world needs is people who have come alive.”

– Howard Thurman

so much AI stuff focuses on giving you results without letting you participate in the process, as if the thinking/digging/discovery is purely an obstacle and not the whole point at times

AI doesn’t just automate the bullshit work, it risks automating the manual joy of thinking, creating, and basically doing anything.

Observation: According to AI everything is “significant”.