Kiersten
@kiersten
Kiersten
Often we fail to improve our lives simply because things don't get bad enough. If your new job is hell, you’ll leave it, but if it’s just unsatisfying, you’ll likely grind it out. Thus, small problems often threaten our quality of life more than big ones.
Gurwinder • 25 Useful Ideas for 2025
Experience has shown that a positioning exercise is a search for the obvious. Those are the easiest concepts to communicate because they make the most sense to the recipient of a message.
Jack Trout • Positioning: The Battle for Your Mind
Messages would “sound better” in print if they were designed for radio first. Yet we usually do the reverse. We work first in print and then in the broadcast media.
Jack Trout • Positioning: The Battle for Your Mind
When we dress to be photographed, we increasingly dress to be distributed as an image, and thus transformed into a kind of ad.
Dirt • Dirt | Substack
Attachment to a singular narrative is like pinning an insect to a board and measuring it: if you aren’t watching it in flight, you’re missing the point.
Tyson Yunkaporta • Right Story, Wrong Story
moving from theory to practice will cost you status
jack @jackbutcher
Dedicated: The Case for Commitment in an Age of Infinite Browsing
Pete Davis • 4 highlights
amazon.com
