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When the corporate executive and the college student struck up a conversation in the 1980s, they weren’t just sharing space. They were engaging in a moment engineered by circumstance. The stakes were low; the expected return on breaking social norms was just high enough. With nowhere else to be, curiosity got its chance.

How to Win Friends & Influence People. Essentially, the book can be summed up into five simple steps:

1. Pay someone a genuine compliment. It has to be sincere. It can’t be a fake compliment. 

2. Ask them a question about their favorite subject, which is typically something about themselves. And then just listen, listen, listen, and listen until they’re done talking. 

3. Try and quickly assess their needs.

4. If you were trying to sell something or get something from someone, consider a trial close. Give the person a chance to either lean in or opt out. 

5. Close. The only difference between four and five is the word if in form. 

Think about how intensely and beautifully social a garment can be…!!