jerry seinfeld on the tim ferriss show: “the two things i want to pass on most to my kids are ethics and boldness”
to be bold is to trust yourself, self-express, know your worth, ask for it—all at risk of failure or rejection.
A charismatic brand includes a dedication to aesthetics. Why? Because it’s the language of feeling, and in a society that’s information-rich and time-poor, people value feeling more than information.