Keely Adler
@keelyadler
brand strategist by trade; time-traveling futurist at heart. core team @ RADAR. find me most places @keels223.
Keely Adler
@keelyadler
brand strategist by trade; time-traveling futurist at heart. core team @ RADAR. find me most places @keels223.
It’s not that we should be wary of stories themselves; rather, we should be wary of losing ourselves inside them. We need to acknowledge how stories can become tidal waves that overpower us and swallow us whole. We can become the characters that others assign to us, unwittingly performing a role that constrains our self-aware choices. Without
... See moreSpotify optimised for engagement and brand love without considering how their model would teach an entire generation that intimate behavioural tracking should feel like birthday presents. They didn't just create marketing content - they normalised surveillance capitalism as self-care.
precarity, fear, competition, and ruthless self-optimization direct us away from the sort of solidarity and small and large sacrifice and patience that would enact change. And so we flounder, eager and anxious, wondering what it will take to actually act .