Keely Adler
@keelyadler
brand strategist by trade; time-traveling futurist at heart. core team @ RADAR. find me most places @keels223.
Keely Adler
@keelyadler
brand strategist by trade; time-traveling futurist at heart. core team @ RADAR. find me most places @keels223.
Collectively, these four forms of the possible (i.e. new node, new edge, changed node, changed edge) in network science are studied under the notion of the adjacent possible (Björneborn, 2020). The term “adjacent possible” refers to the fact that what is possible is what is adjacent to what exists. What is impossible is what is not adjacent to what
... See moreHere, you're architecting memory. Establishing logic. Encoding rhythm. Strategy becomes an infrastructure for cultural engagement. Not reactive. Not tactical. But deeply intentional.
This is what lets a brand metabolise change without losing itself. Because culture will keep moving. And brands that don't have an OS? They glitch.
Human beings have a lot of difficult work to do if we’re to learn to recognize the inherent worth of all vibrant matter.
I’m convinced that we’re suffering from an ‘imaginary crisis’. By this, I don’t mean that the various crises around us aren’t real, but rather that there’s a deep malaise affecting our capacity for imagination, whether social or political.
Moving beyond "we brief, you deliver" to collaborative intelligence creation.