Keely Adler
@keelyadler
brand strategist by trade; time-traveling futurist at heart. core team @ RADAR. find me most places @keels223.
Keely Adler
In a SoundCloud landscape teeming with off-the-wall musical experiments, it makes sense that artists are anointing themselves as genre-generators. It’s a way to compete in the attention economy, a tactic to distinguish your sound from what could otherwise be perceived as another set of weird noises in a sea of bizarre bleeps and bloops.
No Bells • Deep-internet bubbles: How microgenres are taking over SoundCloud
Othering feels like you’re not wanted or that you’re not welcome. Feeling like you have to hold back in order to fit in. Some people will have negative roles or assumptions unfairly projected upon them based on their race, outward appearance, or other aspects of their identity. My students have described it as feeling like they’re invisible or... See more
Stanford Engineering Staff • Design to make a difference: How do we foster a culture of belonging?
When you are dishonest, you break connection with your soul. Something essential is weakened. Lying reduces your wingspan. Stay honest to the shape you came here to embody.
Martin Shaw • Navigating the Mysteries
Tokenomics and
In so many ways to live in 2024 is to be subject to a constant and all-out assault on our attention . It’s the ability to attend to anything — a book, another person, ourselves — that is being eroded.
David Mattin from New World Same Humans • New Week #138
There seems to be this general dissatisfaction with the internet from users, but there doesn't seem to be any real change in making the internet more fun. Do you see it getting better?
Embedded • How Taylor Lorenz Went From Tumblr Queen to Internet Historian
Strategists now need to operate across three temporal bands: Most briefs only live in band 1. But brand trust, category design, and meaningful innovation - they happen in 2 and 3.
• Immediate Tempo
• Fast signals, responsive POVS
• Tactical plays and trend taps
• Built for cultural relevance
• Mid-Term Rhythm
• Strategic arcs and narrative development
•... See more