Keely Adler
@keelyadler
brand strategist by trade; time-traveling futurist at heart. core team @ RADAR. find me most places @keels223.
Keely Adler
@keelyadler
brand strategist by trade; time-traveling futurist at heart. core team @ RADAR. find me most places @keels223.
The same data pipes that deliver sports odds deliver political futures and economic sentiment indices; the same behavioural nudges that drive betting apps calibrate voter turnout. By monetising volatility, the state has discovered how to turn despair into cashflow.
03 / The Narrative Engine
What ongoing story does the brand tell; about the category, the culture, the self? Is it linear, cyclical, mythic, speculative?
This isn't about taglines or campaign themes. It's about story architecture. The deep narrative structure that governs how the brand understands its place in time.
Linear stories: progress,
... See morenow, in a world of climate emergency and anxiety, loneliness pandemic, growing social/economic inequality, deteriorating mental and physical health, no wonder young people want to escape. reality shifting is also part of the toolbox one can use to escape the current reality
Longing is lost in having. It is an art to ache. It requires stoic strength and unshakeable trust matched by equivalent portions of impatience and naked vulnerability. Stretching into the delirious pull of just-out-of-reach love, lights every cell.
much of what gives one’s life meaning stems from accidents, interruptions, and serendipitous encounters: the “off time” that a mechanistic view of experience seeks to eliminate.