Keely Adler
@keelyadler
brand strategist by trade; time-traveling futurist at heart. core team @ RADAR. find me most places @keels223.
Keely Adler
@keelyadler
brand strategist by trade; time-traveling futurist at heart. core team @ RADAR. find me most places @keels223.
“Our language is an imperfect instrument created by ancient and ignorant men. It is an animistic language that invites us to talk about stability and constants, about similarities and normal and kinds, about magical transformations, quick cures, simple problems, and final solutions. Yet the world we try to symbolize with this language is a world of
... See moreThe strategist of tomorrow won't be the smartest person in the room. They'll be the person who knows how to shape the room. And that room will include machines.
Here ideas, aesthetics, and movements can finally fester, illegible to the dashboard. Camouflage is encrypted, niche, and resistant to capture. Invisible to brands, metrics and algorithmic capture…Camo is strategic opacity, obfuscation and resistance : culture that refuses to be easily readable, trackable, or sellable.
Awareness’ is an unambitious political end-goal for a few reasons. Firstly: awareness of what? The information circulated in ‘awareness’ narratives often uncritically props up neoliberal ideology. Neoliberalism supports the privatisation of major businesses, cuts to state welfare, and an emphasis on ‘individual responsibility