Keely Adler
@keelyadler
brand strategist by trade; time-traveling futurist at heart. core team @ RADAR. find me most places @keels223.
Keely Adler
@keelyadler
brand strategist by trade; time-traveling futurist at heart. core team @ RADAR. find me most places @keels223.
Metamodernism is thus also more optimistic than modernism as it strives to go beyond its shortcomings, and thus inherently more optimistic than postmodernism, which lacks faith in modernity and its metanarrative of progress.
That’s what “The Great Resignation” did in 2021: it gave a label to the feeling of take this job and shove it , I’m exhausted , even though we now know that the vast majority of people who actually did resign (and not just feel like resigning) were mothers who couldn’t find childcare, service workers finding better jobs, and older workers retiring.
Challengers understand the importance of courting people who share the same points of view that they do. Time after time, we see that the most potent Challenger strategies are those that are built with a clear aspirational mindset of who their consumer is. This group might not represent the volume, but they appeal to a mindset the consumer wants to
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