Keely Adler
@keelyadler
brand strategist by trade; time-traveling futurist at heart. core team @ RADAR. find me most places @keels223.
Keely Adler
@keelyadler
brand strategist by trade; time-traveling futurist at heart. core team @ RADAR. find me most places @keels223.
we all have needs that need to be tended to. I always wonder, what if care is the work? What if caring for ourselves is the revolution, meaning, what would happen if we divested from dismantling white supremacist capitalist patriarchy and invested our energy in equitizing the care we are able to provide one another?
What's replacing the campaign is cadence:
Not what do we say next? but how do we stay in rhythm with the world we're in? Not what's the big idea? but what's the organising logic we return to, again and again, that builds trust, coherence, and cumulative meaning?
The strongest brands today don't just launch campaigns - they install a way of moving.
Death and grief are great forcing functions that collapse all of your false narratives. It’s a vacuum cleaner for a messy mind, especially in a culture where we let nothing die, which means nothing can be reborn. It is a gift for the living in that way.
I refuse to push my body to the brink of exhaustion and destruction. Let the chips fall where they may. I trust myself more than capitalism.
Spotify optimised for engagement and brand love without considering how their model would teach an entire generation that intimate behavioural tracking should feel like birthday presents. They didn't just create marketing content - they normalised surveillance capitalism as self-care.
This two-cultures thinking, moreover, distorts the empirical realities of data collection, the challenging work of forcing unruly phenomena to speak in clean, distinct, ideally quantitative phrases