Keely Adler
@keelyadler
brand strategist by trade; time-traveling futurist at heart. core team @ RADAR. find me most places @keels223.
Keely Adler
“Sometimes life feels a certain way that we call “absurd”: nothing matters, all efforts are for naught, everything seems random and perverse, positive intention is perpetually thwarted. This stance communicates darkness and edginess, which can feel like wisdom. But we don’t live as if life is absurd; we live as if it has meaning and makes sense. We
... See moreIf one recognizes the stories, the same images evoke and comment upon a rich tapestry of narratives. If you are unaccustomed to the logic of the culture, you are visiting, the grocery store layout may seem random, but with an understanding of other aspects of the culture, the placement of the items and categories, unlike the ones at home, falls
... See moreBrand Audacity Report
Strategies for brands to break free from industry norms and become audacious, engaging with culture in unique ways to stand out and connect with consumers authentically.
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With the rise of deepfakes, photos are the new paintings.... maybe real, maybe not.
This is a reality bending shift leaving many unsure of what to do + how to trust, if images can be so easily faked + manipulated.
We’ve been thinking a lot about this + have compiled some initial thoughts on... See more
instagram.comTight brands like Greenpeace, Trumpism or the modern Académie Française may appear like anomalies, but they are in fact deeply human—and highly predictable—reactions to loose cultures. The people in these groups felt destabilized by evaporating social codes, and in that mental state, welcomed in the strong voice of certainty. Where there is chaos,
... See moreJasmine Bina • A Time to Build Tight Brands in the Chaos of Loose Cultures
In order for the oppressed to be able to wage the struggle for their liberation, they must perceive the reality of oppression not as a closed world from which there is no exit, but as a limiting situation which they can transform. —Paulo Freire, Pedagogy of the Oppressed1
Kelly Hayes • Let This Radicalize You
One of my steadfast beliefs for web3 is that it needs to be (mostly) invisible to your everyday person. No one wants to understand what a blockchain is, or try to parse out the difference between fungible and non-fungible. I wrote about this in Most People Won’t Know Web3 Exists. This is especially true for a consumer-facing crypto media company.
Rex Woodbury • Mad Realities and the Rise of User-Owned Content
It would be easy, in fact, to dismiss everyone who acts against the collective good as “selfish” or “bad.” But would such characterizations help us alter the terrain? As organizers, we must always pose the question, “Why is this happening?”
Kelly Hayes • Let This Radicalize You
the wizardry is just permission. Allowing what lights you up to light you up and seeing where it leads. Every last one of us already has the ingredients. Time to start conjuring.