Keely Adler

Social experiments live and die by Network Effects, the prize for dealing with all of the human messiness upfront for the few social experiments that make it to the other side. Network effects can become so strong that it doesn’t matter how bad the bits a company produces are, people will stick around (ahem, Facebook).

“You silly humans,” the chatbot seems to be saying. “Using the greatest technology of our generation to create funny memes. But okay, I’ll play along.” These moments convey a sense of energy that makes it hard for me to believe I’m not chatting with a sentient being. Perhaps having a strong voice simply means writing in a way that makes you seem

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It feels nearly impossible to imagine what that might look like, but what we shouldn’t do is feel paralysed by FOBO (fear of better options). An emphasis on the local, on smaller, walkable neighbourhoods and more central job and amenity centres is a good place to start. It’s not just tiny villages that can reap the benefits of this spatial... See more

Consensus doesn’t mean unanimous support. Often, it means decisions are passed with some people being like, “I disagree with this, but I’m okay with it passing.” That, I think, is really healthy because it doesn’t mean everyone agrees; it means everyone is okay with something moving on because there’s enough trust in the group.

Dunning called this effect ‘the anosognosia of everyday life’, referring to a neurological condition in which a disabled person either denies or seems unaware of their disability. He stated: ‘If you’re incompetent, you can’t know you’re incompetent … The skills you need to produce a right answer are exactly the skills you need to recognize what a

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But there’s more that goes into meditative television. It’s not the same as what The New Yorker dubbed “Ambient TV”; in fact, I find myself highly engaged. It’s so strange and joyful. I’ve found myself trying to look at the world the way he does, just watching tiny things happen and not putting too much thought into it.

Strategy isn't just how a brand shows up. It's how a brand makes sense of the world, and itself.

We've long treated strategy as a communications tool. A prelude to creative. A pretext for messaging.

But that's far too narrow.

Strategy isn't surface logic. It's deep code. It shapes what the brand believes, how it behaves, what it pays attention to, and

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One thing that sets these intensely creative individuals apart, as far as I can tell, is that when sitting with their thoughts they are uncommonly willing to linger in confusion. To be curious about that which confuses. Not too rapidly seeking the safety of knowing or the safety of a legible question, but waiting for a more powerful and subtle

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