Keely Adler

Being wrong often is the only way to be right – especially when you’re dealing with complex systems. This – in a nutshell – is the evolutionary organization thesis.

by getting people to become members, they can better understand who their customers are and what they want from their brand

Practically speaking, a brand universe strategy allows:

• Flexibility for the Evolving Landscape: The Brand Universe Strategy isn't a rigid script, but a dynamic framework. It allows you to adapt messaging, content, and experiences across different channels and platforms as trends and customer preferences evolve.


• Deeper, imaginative storytelling:

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For us right now, in this period science has some understanding of what’s going on, but historically fermentation has been such a mystery that it’s been really seen in many contexts as something quite literally divine. And there’s a huge amount of ceremony and ritual organized around fermentation. We can even look at some of the major world... See more

“As we layer on these events, it becomes difficult for anything to break through. You’re trying to enter the information environment and the debate, and you find layer upon layer of abstraction over the initial point of conflict. You find yourself talking about what people are saying about the thing, instead of talking about the thing. We’re caking... See more

“I have been forced to hear again and again the message that self-love is the ‘pinnacle of self-actualization’ and that craving a romantic relationship is a sign of weakness,” says maya finoh, a human rights advocate and model based in Brooklyn. But is our fear of appearing weak just feeding into rampant individualism in the dating climate and, in... See more

The shock we’re experiencing now can’t be summarized as present shock, which happens when we become blindly obsessed with the present moment. Nor is it a form of future shock, which happens when we feel that change is taking place too quickly. Instead, the shock we’re feeling today is an affront to our most basic understanding of reality. And the... See more