Keely Adler
@keelyadler
brand strategist by trade; time-traveling futurist at heart. core team @ RADAR. find me most places @keels223.
Keely Adler
we all have needs that need to be tended to. I always wonder, what if care is the work? What if caring for ourselves is the revolution, meaning, what would happen if we divested from dismantling white supremacist capitalist patriarchy and invested our energy in equitizing the care we are able to provide one another?
Alexis Aceves Garcia • What if care is the work?
What's replacing the campaign is cadence:
Not what do we say next? but how do we stay in rhythm with the world we're in? Not what's the big idea? but what's the organising logic we return to, again and again, that builds trust, coherence, and cumulative meaning?
The strongest brands today don't just launch campaigns - they install a way of moving.
zoe scaman • The Work
EU Policy Lab's Futures Garden, which aims to support policymakers in envisioning and working with alternative transformational futures to design more future-fit policies in co-creation with its citizens
INWARDS - N O R M A L S
the community is treated as some technicality on the way to platform adoption, as opposed to a new society and a new social context. There’s no small-town feel with Horizon, like there was when people were first coming into Second Life.
The Atlantic • Lessons From 19 Years in the Metaverse
Death and grief are great forcing functions that collapse all of your false narratives. It’s a vacuum cleaner for a messy mind, especially in a culture where we let nothing die, which means nothing can be reborn. It is a gift for the living in that way.
Jasmine Bina • Five Ideas for Rethinking the World
I refuse to push my body to the brink of exhaustion and destruction. Let the chips fall where they may. I trust myself more than capitalism.
Tricia Hersey • Rest Is Resistance
the future of content curation will reduce the friction of search and reduce the self-education required to navigate the internet.
Alexandra Sukin • Roadmap: Curating the internet
Spotify optimised for engagement and brand love without considering how their model would teach an entire generation that intimate behavioural tracking should feel like birthday presents. They didn't just create marketing content - they normalised surveillance capitalism as self-care.
zoe scaman • The Work
This two-cultures thinking, moreover, distorts the empirical realities of data collection, the challenging work of forcing unruly phenomena to speak in clean, distinct, ideally quantitative phrases