Kechi Ladapo

However, marketing to an audience (marketing at scale) can cause real headaches when it comes to less standardized products and services. Azout points to examples of companies scaling to the point that the unchecked variations among its customers and conflicting internal priorities led to a breakdown of quality and effectiveness. I've seen (and... See more

Instead, we should pursue “five kingdom habits that build trust.’ These are the five habits that they suggest cultivating.

1. Pray. Pray for our own hearts to be soft but also pray for their whole lives.


2. Learn. We can learn what causes their distrust. Practice asking good questions.


3. Bond. Make space in your life for people. They write “The best

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When you find a good article or essay, crawl its bibliography. Bibliographies are treasure maps. Follow the names. Follow the hyperlinks. Find the one-line citation that leads to a whole new rabbit hole. Some of the most insightful articles I’ve read were ones I found three clicks away from where I started.