Kat Fergerson
@katfergerson
Producer turned marketer, mom of two, wife, breakfast fan, sports person
Kat Fergerson
Every company is a media company
A few predictions on why they should think like content creators and how the companies that get this right will thrive in this market:
nametwitter.comWe’ve seen tectonic shifts in the advertising world: customer acquisition costs for brands are getting prohibitively expensive, forcing brands to consider alternatives to the Google-Facebook duopoly.
Rex Woodbury • Influencer Marketing 2.0 🤳
Trust means believing kids can figure things out for themselves.
Ana Lorena Fabrega • Fab Fridays 97: How to Raise Successful Kids
Kindness means living a life filled with care, warmth, empathy, and concern for others.
Ana Lorena Fabrega • Fab Fridays 97: How to Raise Successful Kids
Hire Runner
hirerunner.co
A society in which all actors are completely free is likely to result in a significant amount of inequality, since individuals differ in their motivation to pursue wealth and will behave in ways that advance their own interests. Conversely, a society that is completely equal inhibits freedom, since individuals cannot behave in any way that causes... See more
Harvard Business Review • Web3 Is Our Chance to Make a Better Internet
Web3 offers the opportunity for a meaningful course correction — a chance to reimagine the internet and build new platforms from first principles. But in order to do that, we need to agree on what those principles should be, and why.
Harvard Business Review • Web3 Is Our Chance to Make a Better Internet
Respect means supporting kids as they identify and pursue their own goals.