According to previous research that empirically and neurologically links visual and cognitive attention9–13, as virtual communicators narrow their visual scope to the shared environment of a screen, their cognitive focus narrows in turn.
Now, standing at the precipice of a new era, we should ask ourselves: Is Web3 actually democratizing opportunity? And if not, how can we better design platforms and governance systems to promote fairness?
Early versions of token distributions have led to unsustainable dynamics wherein speculators are rewarded instead of those who are adding consistent value to networks through actual usage.
Much of the growth in influencer marketing—and much of the remaining opportunity—comes not from the bold-faced names, but from the content creators with 10K, 1K, or even 500 followers. The lines between content and commerce are continuing to blur.