Hyman Minsky was a 20th-century economist whose ‘financial instability hypothesis’ is probably the best-known explanation for the boom and bust cycles that characterize public financial markets.
Early versions of token distributions have led to unsustainable dynamics wherein speculators are rewarded instead of those who are adding consistent value to networks through actual usage.
Much of the growth in influencer marketing—and much of the remaining opportunity—comes not from the bold-faced names, but from the content creators with 10K, 1K, or even 500 followers. The lines between content and commerce are continuing to blur.
Weekly spending at selected brands jumps up by 40% and stays persistently high for 3 to 6 months. In terms of USD, eligible spending averages 56 USD per week so this corresponds to approximately a 23 USD increase in spending per week.