Kassen Qian

Musicians have sold $70M+ worth of NFTs to date. 63% of sales revenue came from independent/unsigned artists.

You’re an engineer: companies want PMs who can roll with engineers, speak the same language, grasp the technical concepts (and problems and opportunities) quickly, and by so doing gain the respect and trust of the people actually moving bits around. The best PMs are culturally engineers

The solution: Figma's product roadmap doc.

Communication & Visibility: You build relationships that help the team get things done. You ensure the product’s story is told, and understood, internally and externally. You create collateral that can be leveraged by GTM teams.

3. Strategic - You have PMF and a 2-3 year runway. Your Strategic PM, usually director level or VP level, will take your company's overall long-term vision and lay out the pathways that pave your way towards that. These pathways involve major decisions that could alter the company's future.

Somebody can go deep, like all the way down, and then distill it back out to everybody else. So you don’t have to do all of that work yourself. It does require a lot of reading for sure, but the benefit is great clarity of thought on complex topics. Engineers, partnerships, PMs, everybody is producing documents.

Steve Jobs used this pricing strategy to sell 40 million iPads: Price Anchoring. What it is & how to use it: 🧵

The biggest risk is building the wrong product - a product that doesn’t delight our users, or doesn’t improve success metrics such as user acquisition, user retention, etc. We call this “product risk". The 4-stage model helps us drive down risk and get products out the door quickly.