Kassen Qian

Amazon’s ‘working backwards process’ is a pretty fascinating example of an alternative to Lean Startup that works . It's simple to describe, but difficult to do. Amazon’s method for  betting on new products is to start from the customer experience and working backwards from that by writing a press release that literally announces the product as if... See more

Execution & Impact: You know what needs to be done now and what can wait, and you focus the team on the key priorities. You define progress and impact, measure them, and maximize results.

" Brian and most everyone at the company is comfortable failing publicly , which I admire. But it’s definitely a challenge for us: figuring out how to be more successful merging that vision-oriented approach with an organizational muscle that helps us reduce failure."

3. Make Communication Your Path to Ownership : Communication is ... an opportunity to take or give ownership. Iterate how you communicate as much as it takes for everyone to understand the critical information.

One of our operating principles is “really, really care.” It’s craftsmanship and a huge amount of dedication to getting all of the details right.

Good product managers think in terms of delivering superior value to the market place during inbound planning and achieving market share and revenue goals during outbound. Bad product managers get very confused about the differences amongst delivering value, matching competitive features, pricing, and ubiquity.

You’re an engineer: companies want PMs who can roll with engineers, speak the same language, grasp the technical concepts (and problems and opportunities) quickly, and by so doing gain the respect and trust of the people actually moving bits around. The best PMs are culturally engineers