Kassen Qian

Amazon’s ‘working backwards process’ is a pretty fascinating example of an alternative to Lean Startup that works . It's simple to describe, but difficult to do. Amazon’s method for  betting on new products is to start from the customer experience and working backwards from that by writing a press release that literally announces the product as if... See more

Communication & Visibility: You build relationships that help the team get things done. You ensure the product’s story is told, and understood, internally and externally. You create collateral that can be leveraged by GTM teams.

You’re an inventor : Great PMs are usually creative types, who can generate and churn through many ideas all at once, to arrive at solutions to difficult and multi-faceted problems.

The King of the Hill at Airbnb has switched from designers to product managers in most parts of the org. Vision-led rather than design-led.

Your team dynamic is something you can always affect, even if you have no meaningful influence over the major strategic decisions of an organization.

You’re the product: The product your team builds and ships is the most faithful representation of your success as a PM.

You’re a hammer: You live and you die based on your ability to convince other people to do what you need them to do for the good of the product. A hammer swings and builds -- push your team to ship.