Amazon’s ‘working backwards process’ is a pretty fascinating example of an alternative to Lean Startup that works . It's simple to describe, but difficult to do. Amazon’s method for betting on new products is to start from the customer experience and working backwards from that by writing a press release that literally announces the product a... See more
The Lean Startup model has pretty much become the orthodoxy for launching a new product or company today: build an extremely rough version one, launch it, find some users, and then iterate on the product as quickly as you can (pivoting).