Karina

The Laws ofAdvertising

1. Nobody cares

2. If its not seen, its useless

3. You need risk to stand out

4. Don’t bore, seduce.

5. You can’t create by committee

6. Fun > Serious

Side projects as the key to the good life By Marty Bell • 31 Jul 2025

When I was 13, I created a chat room for teenagers to talk about art and photography (the tagline was, if I remember, “The future of art but we don’t give a fuck”). I think that was the first self-made project I put out into the world, and it taught me one of the most important