The incentives we bake into the products we build dictate which human desires we magnify. As we imagine new ways to create, distribute, monetize, and share
information, we’re also revealing what kind of people we aspire to be.
if you admire two kinds of work equally, but one is more prestigious, you should probably choose the other. Your opinions about what's admirable are always going to be slightly influenced by prestige, so if the two seem equal to you, you probably have more genuine admiration for the less prestigious one.