Minsuk Kang 강민석

The incentives we bake into the products we build dictate which human desires we magnify. As we imagine new ways to create, distribute, monetize, and share information, we’re also revealing what kind of people we aspire to be.

Ask a TikTok megafan, someone who’s totally unapologetic and proud about their love of the service: what’s a TikTok that you still come back to, a year later, two years later, three? I think the honest answer is “none.” Because like so many other things in our culture, those videos are designed to be thrown away. They can’t hurt you, but they can’t... See more

I don’t have to care about algorithms if I have people who care about me. And I get people to care about me by first demonstrating that I care about them. Some people I’ve talked with over the years have said that this seems like “too much effort,” but I counter with “it’s effort that actually pays off over time, contrasted with... See more