Do nothing for prestige or status or money or approval alone. As Paul Graham observed, “prestige is like a powerful magnet that warps even your beliefs about what you enjoy. It causes you to work not on what you like, but what you’d like to like.”
When I was a kid, it seemed as if work and fun were opposites by definition. Life had two states: some of the time adults were making you do things, and that was called work; the rest of the time you could do what you wanted, and that was called playing.
Content creators are essentially banking on the assumption that they can be creative for years on end. It’s not always sustainable. I, for one, have hit many creative walls and have had periods with absolutely no ideas for what to
create.