Kalyani Tupkary

Hello, I'm Adam Szajgin.

My last name is impossible to pronounce.

I am currently Head of Creative and Global Executive Creative Director at Twitch.

Before this, I spent six years at 72andSunny in LA.

Here’s some seemingly irrelevant experience that is somehow actually very relevant to what I do:

Summer camp director for first and second graders.

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i design things.

i think design can change things.

i think the things we design are just as important as the things we choose not to.

i think we should design things that do the things we don't enjoy, and make the things we do enjoy, even better.

i think there are too many things.

i think there should be fewer, but better things*.

the best things.... See more

Developing taste is an exercise in vulnerability: it requires you to trust your instincts and preferences, even when they don’t align with current trends or the tastes of your peers. Because while having taste is cool, taste itself reflects a certain type of uncool earnestness – a commitment to one’s own obsessions and quirks.

A writing example: when I look back in my notes I realize so much of what I write about today I was ruminating about 2-3 years ago. I always knew what I was going to say. I just didn’t have the tools, I didn’t have the maturity, I didn’t have the language or sensitivity to beauty to recognize what that was. So much of what I learned was latent,... See more