Keane Moraes

A quest can change the world. Everything great ever achieved required someone to overcome an internal obstacle. Society is built from realized human aspirations.

Today’s terror of short-termism — which, with fatal consequences, we mistake for freedom — destroys the practices that require time.

Understood this way, “common sense” might better be called a “communal sense” to distinguish it from what usually comes to mind when most of us hear the phrase. Under these conditions, to know is to share a world. A world in this case is more than just the things out there. It is a community of interpretation.

New word I have stated to hear among startup folks: “zirpy.” An adjective used to describe a startup or VC’s questionable decision making or strategy that today now feels like a relic from a zero interest rate regime.

Architecture is not an economic commodity that can be corrected by market forces, nor an engineering problem that can be honed towards an optimal solution. Architecture is a spiritual ethic, one that both shapes and is shaped by the ambient zeitgeist of the society it stands in.

Beyond a muscle, writing also acts as a membrane —something that straddles our inner and outer worlds.

If you’re disappointed by the mundane nature of this process, so was I. When I arrived at the office, I was half-expecting a bunch of artsy weirdos bedazzled with tattoos and attitude. Instead, I met a group of plainly dressed nice folks, mostly in their 20s and 30s, who worked hard at their craft but tried to keep the real world in sight. When I a... See more

Except, in the process of regurgitation, writing does more than just reproduce experiences—it amplifies them. When we write, we apply our own seasoning, enhancing their flavor profiles and textures through the lens of whatever mood or mindset we are in the second time around.

Problems are typically richer than our preconceived notions about how to solve them. We can learn this the hard way, by failing and then failing again but failing better. But there are often shortcuts to be found if you are willing to spend more time mapping the landscape.