The magic is in falling in. Burning the bridges. Sinking the boats.

Some things in life you only get if you're all in .

A quest can change the world. Everything great ever achieved required someone to overcome an internal obstacle. Society is built from realized human aspirations.

Taste is a double-edged sword. Because it is ephemeral, you’re untouchable if you have it. Competitors won’t be able to copy it—what is there to copy? You can expand products as rapidly as MSCHF has without any negative consequences. But taste can also disappear quickly. If the artists collective loses touch with what makes them special, their adva... See more

If you’re disappointed by the mundane nature of this process, so was I. When I arrived at the office, I was half-expecting a bunch of artsy weirdos bedazzled with tattoos and attitude. Instead, I met a group of plainly dressed nice folks, mostly in their 20s and 30s, who worked hard at their craft but tried to keep the real world in sight. When I a... See more

What’s actually happening is even more incredible: the internet is a mesa verse. It’s concerned with what’s within ( mesa = ~within). The internet isn’t meant to give a graphical representation to our bodies. The internet is what allows what’s inside — our minds, our souls, our many selves — to interact with the insides of others.

This leaves us with some low-hanging fruit for humanness. We can tell richly detailed stories grounded in our specific contexts and cultures: place names, sensual descriptions, local knowledge, and, well the je ne sais quoi of being alive.

How it felt to me : that is getting closer to the truth about a note book. I sometimes delude myself about why I keep a notebook, imagine that some thrifty virtue derives from preserving everything observed. See enough and write it down, I tell myself, and then some morning when the world seems drained of wonder, some day when I am only going throu... See more

So the point of my keeping a notebook has never been, nor is it now, to have an accurate factual record of what I have been doing or thinking. That would be a different impulse entirely, an instinct for reality which I sometimes envy but do not possess.

Understood this way, “common sense” might better be called a “communal sense” to distinguish it from what usually comes to mind when most of us hear the phrase. Under these conditions, to know is to share a world. A world in this case is more than just the things out there. It is a community of interpretation.