Johann Van Tonder
@jvt
20 years in ecommerce, now CEO of a CRO agency. Probably doing analysis in R or building stuff with AI. Or walking on the beach. Yeah, probably that.
Johann Van Tonder
@jvt
20 years in ecommerce, now CEO of a CRO agency. Probably doing analysis in R or building stuff with AI. Or walking on the beach. Yeah, probably that.

"Failure is a data point."
Amy Buechler, Founder Coach at YC
"There’s really no replacement for spending time with these things, working towards a deeper mental model of the things they are good at and the things they are likely to mess up. Combining with domain knowledge of the thing you are working on is key too, especially as that can help protect you against them making things up!"
- Simon Willison, attem
Your job isn’t to be “good”. Your job is to offer something specific which some people will think is good, and some people will probably think is bad.