Juan Orbea
@juanorbea
Juan Orbea
@juanorbea
A hard decision is not hard because you can’t seem to “figure it out.” Hard decisions are hard because option A is better in some ways and option B is better in others. “When alternatives are on a par, it may matter very much which you choose, but one alternative isn’t better than the other,” Chang writes. “Rather, the alternatives are in the same neighborhood of value, in the same league of value, while at the same time being very different in kind of value.”

Quaint startups begin in such a humble and unassuming way that it is hard to predict they will amount to much. But imagining how they could become important in the future is essential if you want to be ahead of the curve. When successful, quaint startups seem to come from out of nowhere and capture or create entire markets.
