("JP")

We have a moral responsibility to shape the world with specific, defensible ideas that we believe in. Call it definite optimism, reclaiming agency, or finding your life's work. Building a great business, rallying a network, fostering a community – they all require redirecting collective attention. The technologist's job is not to redirect worship... See more

A brand is always answering two questions. The first one internally facing: What do we believe? The second, externally: How do we behave? You must remain authentic to yourself, your core values, and what you stand for. If you’re not, people will sniff you out. But your brand must maintain cultural congruence — remaining relevant to the times,... See more

I mentioned that implicit conviction “comes from something deeper than the cause and effect we perceive in the unfolding of events.” What exactly is this deeper -something? My first attempt to answer this question happened spontaneously, over a decade ago: “Some companies have a soul,” I found myself saying to a friend over lunch, “others are just... See more

“What I’m interested in is deep aesthetics: the universal or near-universal forms that elicit deep, subconscious positive or negative emotional responses. These deep aesthetics are changing, too, but not nearly fast enough to keep pace with rapid technological, political, and social upheaval around us.”

– Lane Rettig, on the importance of studying

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Look for the architecture beneath, listen for it in a piece of music, sense it in a piece of poetry, feel it a dance, see it in a painting, contemplate it in the cosmological, observe it in your own perceptual faculties.

"You can choose to sleepwalk through life and accept the path that's been laid out for you. You can choose to accept the world as it is. But you don't have to. If there's something in the world you feel is wrong, and you have a vision for what a better world could be, you can find your guiding principle, and fight for a cause."One of the best talks... See more