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Perhaps the key to finding the illegible margin is captured in Nobel Prize-winning psychologist Amos Tversky’s quip: “the secret to doing good research is always to be a little underemployed. You waste years by not being able to waste hours.”

Because you’re looking for something which is hard to see, you have to have some sort of “tinkering budget” ... See more

A tradeoff occurs every time you get feedback. You become slightly more mainstream, slightly more aligned with the zeitgeist. You become marginally more of an exploiter than an explorer , standing on the shoulders of the giants who conceived the paradigm you’re striving to build upon. This is very effective when you want to align your work with oth... See more

Lulu

The first one is what gives you a right to exist. There is already 40,000 companies doing something like you, and then there's 15 companies doing what sounds exactly like what you're doing, and then there's three other companies that are literally doing exactly what you're doing, at least to the outside eyes. Why don't you just go join them? Wh... See more

Software for Your Mom

Situated software isn't a technological strategy so much as an attitude about closeness of fit between software and its group of users, and a refusal to embrace scale, generality or completeness as unqualified virtues. Seen in this light, the obsession with personalization of Web School software is an apology for the obvious t... See more