("JP")
@jp_sociotechish
("JP")
@jp_sociotechish
excavating burried youtube comments that resonate
kei kreutler: mediums of memory | FWB Fest 2022

There’s a quote from Denise Lee Yohn that we really like—“Great brands are idea led AND consumer informed.” They don’t just push new ideas out there, nor do they just ask customers what they want. They do both—pioneering new ideas, and then working hard to understand how those ideas are being experienced and received in everyday situations.