("JP")
@jp_sociotechish
("JP")
@jp_sociotechish
“What I’m interested in is deep aesthetics: the universal or near-universal forms that elicit deep, subconscious positive or negative emotional responses. These deep aesthetics are changing, too, but not nearly fast enough to keep pace with rapid technological, political, and social upheaval around us.”... See more
– Lane Rettig, on the importance of studying
“In our endeavor to understand reality, we are somewhat like a man trying to understand the mechanism of a closed watch. He sees the face and the moving hands, even hears its ticking, but he has no way of opening the case.”
-Einstein
The most fundamental software infrastructure has become commoditized to the point where most of the innovation is now created at the interface with end users. In the consumer internet world in particular, the marginal cost of software is zero, and design is now the differentiator.