“Resonance Test.” Compile a list of every quote, story, movie or song that has resonated with you. Reflect on the commonalities. This builds a sense of personal resonance and a stronger link to your unconscious values. When something resonates with you, what does it resonate with ?

To quote a billboard we encountered next to the motorway: "You are not stuck in traffic. You are traffic!"

Lulu

The first one is what gives you a right to exist. There is already 40,000 companies doing something like you, and then there's 15 companies doing what sounds exactly like what you're doing, and then there's three other companies that are literally doing exactly what you're doing, at least to the outside eyes. Why don't you just go join them? Wh... See more

Let’s elevate the language to give it more emotional depth and resonance:

There 2 ways your brain remembers things: One is countless repetition. And the other is if the event is highly emotional. This is science. This is why you are able to remember your first kiss so well, even though that moment occurred only once. This is the reason why you're able to remember that one time you almost died. It's also the reason why yo... See more

While it seems so impossible to average people, it is very normal for these improvisational masters. That is because what they hear in their head is the result of all they have listened to and retained it because it spoke to their heart. The real core of genius is true love for whatever passion it is. If something strikes you so emotionally, you WI... See more

Taste is eating software. Taste is the new weapon.

Whether in design, branding, or user experience, taste now defines how a product is perceived and felt as well as how it is adopted, i.e. distributed (whether it’s software or hardware or both). Technology has become deeply intertwined with culture. People now engage with technology as part of their... See more

Back then, technical prowess meant market dominance. Y Combinator, the spiritual center of Silicon Valley,1 crowned technical founders as the chosen ones. Those who could manifest and master software were seen as gods. Venture capitalists funded those who could scale that code to massive heights. After all, software alone could transform giant, leg... See more

I’ve always believed the best early-stage founders are artists – they're obsessive about new and unusual things, they feel compelled to bring creation into the world, and they are often misunderstood for long periods of time–even lifetimes. Building businesses is their art.