We can always opt out of this arrangement, of course, and live happily in meatspace, but that is precisely the point: Offline we exist by default; online we have to post our way into selfhood.

Most people stop at consumption. This has always been the case, and will continue to be the case forever and ever, Amen. This makes sense, as it requires the least amount of effort. But the evolution of algorithmic and hyperpersonal content makes moving beyond consumption even more challenging. If I already enjoy the content I’m being served, why w... See more