Firstly, I don't know myself where the ideas really come from, what makes them come, or whether one day they'll stop. Secondly, I doubt anyone who asks really wants a three hour lecture on the creative process. And thirdly, the ideas aren't that important. Really they aren't. Everyone's got an idea for a book, a movie, a story, a TV series.

by pursuing your interest, you will move toward complexity. The simple things do not surprise you anymore. So you turn your attention to more complicated things. This is an amazing algorithm: do interesting things and magically arrive at a complex understanding of the world

The Creative Act is three books in one, really: a how-to for aspiring or faltering artists, an opening-up of Rubin’s own bag of tricks as a producer/cosmic facilitator, and an account of the spirituality that defines his method. (That subtitle is a missed opportunity, by the way. My suggestion: The Creative Act: How to Be Transcendental and Still M... See more