“Strategy is accepting that you are doing something better than the other and the other is doing something better than you. You have to pick your fight.”

- Axel Dumas, CEO of Hermes

"What is important now is to realize that alcohol does pick you up, but only from how far it kicked you down, never up to where you were before you started drinking"

from This Naked Mind by Annie Grace

"This is a key to all drug addiction—the drug creates the low and then deceives its victims into believing that, by ending the low, it is providing a high."

from "This Naked Mind: by Annie Grace

Talk doesn't cook rice

We ensure kids can’t get to poisonous liquids in the house such as turps, draino,

Etc. Yet we leave bottles of alcohol around the kitchen. We drink it in front of them. We drink alcohol to celebrate occasions in front of kids. They are being brainwashed.

"Beck explains these reactions in his book, Alcohol Lied to Me: The Intelligent Way to Stop Drinking. He says that all humans are motivated by just two component factors: seeking pleasure and avoiding pain. That is a key reason why your friends, no matter how much they care about you, don’t want you to stop drinking. When you stop drinking they are

"Shyness and inhibitions are not negative, yet we’ve been conditioned to think they are. These emotions protect us, helping us to navigate life with grace. It’s not a lot of fun to be shy, but it’s normal."

from "This Naked Mind by Annie Grace

"Disliking the taste of our first drinks helps us become stuck. If the first drink tasted amazing, we would be more cautious. Since those early drinks aren’t very good, we throw caution to the wind. After all, how could we become addicted to something we don’t like?"

from "This Naked Mind by Annie Grace

GOING SOBER DOESN'T MAKE YOU BORING. BEING HUNGOVER ALL DAY DOES

"The hard part is going against groupthink, the herd mentality of our alcohol-saturated culture. After all, alcohol is the only drug on earth you have to justify not taking."

From "This Naked Mind by Annie Grace