Jordan Bester

Finally, you’ll position your brand relative to others: Personality Sliders defines the attitude and style of your brand. Competitive Landscape compares your brand to other companies.

“There's nothing that builds community as strongly as shared struggle. "

6. Give Users Something They Can't Find Elsewhere :

- stories are categorized by type

- Scale effects mostly work against you in paid marketing. The longer your campaigns run, the less effective they become – people start seeing your ads too often.

- One reader named Caelan wrote, “I quit smoking by assigning my cheat days progressively farther in the future. I never quit “for good,” I only quit until my next cheat day. This helped with cravings, because the choice wasn’t between “right now” or “never,” it was “right now” or “later.”