Jordan Bester

@jordanbester

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20-Year Roadmap helps you think long-term. What, How, Why reminds you why your company exists.

Jake Knapp • The Three-Hour Brand Sprint

Next, you’ll add detail: Top 3 Values makes your why more specific. Top 3 Audiences helps you prioritize the target for your brand.

Jake Knapp • The Three-Hour Brand Sprint

- make it beautiful- distribute for free ( think long term ROI )- make it exclusive - make it durable

Nate Elliott • An Effective Swag Strategy

A Partnership between Kingship X Universal Music Group is making the impossible possible in Music.

Murray Stassen • Universal’s Web3 label 10:22PM launches NFT collection and virtual world for metaverse band KINGSHIP - Music Business Worldwide

Environment Design

James Clear • 30 One-Sentence Stories From People Who Have Built Better Habits

Universal’s Web3 label 10:22PM launches NFT collection and virtual world for metaverse band KINGSHIP - Music Business Worldwide

Murray Stassen musicbusinessworldwide.com

Music NFTs and

- Since improving retention drives monetization - meaning you make more money over a designated period of time - it also shortens your payback period.

Brian Balfour • The One Growth Metric that Moves Acquisition, Monetization, and Virality

5. Seal the Deal In-person

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forbes.com

Startups and