Jordan Bester

- There was only $50 on the line, but millions of people would feel the impact of this little wager.

1. Retention drives acquisition: As you retain more users, those additional users take more of the key actions that accelerate acquisition, either through sharing, inviting, word-of-mouth, or creating content.

- Stay in constant communication with your users. Keep them at the forefront of your mind when designing new community initiatives.

Head of Facebook App: "Building the Discovery Engine" April 27, 2022

"Behance, for example, recently held a worldwide Behance Portfolio Review Week. With 153 events taking place in 46 countries, the initiative was highly successful, bringing together nearly 4,000 Behance users to critique one another's portfolios."

1. Be Embedded Within Your Community :