Jordan Bester

- Experiment with different formats . “You don’t need to organize a massive virtual conference to get people together. Start with a simple discussion group on Zoom and see how that goes. Try hosting an Icebreaker speed networking session.

You should hang around people who have larger measurements of units/time. Example: Stock Brokers refer to "sticks" as 1 million dollars. what this does is quickly assess if this job/task is worth your time. These types of people will only participate in units that meet with their requirements.

- If you’re also measuring the impact on the business, that doesn’t make it less of an “authentic community” initiative. In fact, it’s critical to be able to show the value of your community, because that’s what will help you justify and grow your investment in serving your members.

Sovereign data could change the internet. 

- There was only $50 on the line, but millions of people would feel the impact of this little wager.

- Growth hackers are a special group people who knowthat growth is a scientific approach.- Growth hacking can be learned by anyone. We are in the phase of understanding the flywheel of value.  - The key to growth is achieving word of mouth around a great product. To do this marketers must l ayer on other tactics to add more value.

- The Community Canvas details the key aspects of your community in a simple one-page document. It is designed to be ever-changing, so you can always go back and refine it as you learn!

" You need to know why you’re in business — and talk about it. When a company has a strong motivation and that motivation shines through, customers buy the product."

- If you can’t deliver an amazing product right at the beginning, deliver amazing customer care.