Jordan Bester

2. Retention improves monetization: - When it comes to monetization, two important things happen with improved retention - you can retain a larger proportion of a cohort, and in doing so, make more money from that cohort within a given period of time, and you can increase the length of time that a cohort retains, increasing LTV

Micro Scale: Increasing the speed in which you take action and communicate with other people.

 You need a small group of early adopters who love your company, trust you and are willing to go through a shitstorm of bad UX, just to give you their opinion on how you can improve your product.

- make it beautiful- distribute for free ( think long term ROI )- make it exclusive - make it durable

1. Retention drives acquisition: As you retain more users, those additional users take more of the key actions that accelerate acquisition, either through sharing, inviting, word-of-mouth, or creating content.

Here's what we can learn from Dr.Seuss:

The 5 phases to getting your first 1000 customers:1. 0-50: 1-on-1 marketing2. 50-100: Buffet marketing (aka experiment)3. 100-500: Refine (2x what works)4. 500-1000: Scale (10x what works)5. 1000+: Flywheel marketing (automate)