Jordan Bester

- To a certain degree, habit substitution allows you to look for a healthier obsession. Some people are hooked on alcohol. Others are hooked on exercise.

- One of the central ideas in the book is the concept of building “identity-based habits”, which essentially recommends focusing on the type of person you wish to become rather than the outcome you wish to achieve.

Here is the framework:

 You need a small group of early adopters who love your company, trust you and are willing to go through a shitstorm of bad UX, just to give you their opinion on how you can improve your product.

Habit Stacking

In this article, I'd like to share 30 “one-sentence stories” about building better habits. None of these stories are mine. They were sent to me by readers of Atomic Habits.

“I’m also very skeptical of a group discussion with more than eight people in the group. 10 is the max I’d recommend. Any higher than that, and there’s just no way everyone will feel like they have an opportunity to contribute. If you’re okay with more people passively participating, you can go bigger."