Jordan Bester

2. Learn the Lingo" Sarah Rapp, director of community and engagement at Behance, says that one of the benefits of being part of your user base's community is being able to speak the lingo. This can get a little tricky for employees that don't come from the same backgrounds as their company's users. "

- " it’s harder to be the head of growth because you have convince the people instead of commanding them to cooperate with objectives/goals ."

“This is only the beginning of our roadmap for an expansive world that will provide this community with an incredible journey and interactive storytelling.”

The point of these exercises, it turns out, is to make the abstract idea of “our brand” into something concrete. After doing the exercises, the team gets a common language to describe what their company is about — and all subsequent squishy decisions about visuals, voice, and identity become way easier.

- One way to improve reading comprehension is to choose books you can immediately apply. Putting the ideas you read into action is one of the best ways to secure them in your mind. Practice is a very effective form of learning.

" an honest assessment of customer acquisition cost looks at the length of your sales cycle, how many customers are truly new customers (as opposed to returning customers), and the total costs and resources required to support marketing efforts that lead to new customer acquisition. "

4. Act Upon Customer Feedback :"Great customer relations keeps people coming back, and for companies with limited audiences, having excellent outreach services is even more important."