Jordan Bester

A Partnership between Kingship X Universal Music Group is making the impossible possible in Music.

3. Amazing Customer Care is your best marketing tool: - Separating customer care and marketing may leave them with non-aligned goals and as your company starts growing, with communication problems. This can be avoided by making customer care part of your marketing strategy, coexisting in a harmonious symbiosis.

- When you read something that reminds you of another topic or immediately sparks a connection or idea, don’t allow that thought to come and go without notice. Write about what you’ve learned and how it connects to other ideas.

The 5 phases to getting your first 1000 customers:1. 0-50: 1-on-1 marketing2. 50-100: Buffet marketing (aka experiment)3. 100-500: Refine (2x what works)4. 500-1000: Scale (10x what works)5. 1000+: Flywheel marketing (automate)

- If your customers love your product, they’ll probably want to become ambassadors. Keep reminding them how easy it is to become one. At Craft Wallet, we keep telling this in our website, social media, emails and packaging. You should do the same. Just don’t become annoying.