Jordan Bester

Virtual Fashion refers to any type of fashion article (clothing, accessories, jewellery) that exists in the virtual realm. It spans the clothes that exist on avatars, the skins in gaming, and those digital-outfits which can be worn by humans.

- Since improving retention drives monetization - meaning you make more money over a designated period of time - it also shortens your payback period.

- Get the product right then focus on growth - get your team to think in terms of fact and hypothesis. " - Growth isn’t just spending money it’s figuring out how to create a flywheel that will generate word of mouth marketing. - Get your shortlist about your first users and learn everything about them and begin to market.

Highlights from episode: 

Chris utilized both environment design and habit stacking to stop sleeping in. He wrote, “I have a bad habit: Hitting snooze. To eliminate it, I “made it hard” and put phone in the bathroom. The phone then became a habit stack. The first thing I do when I wake up: turn off alarm, go to bathroom, brush teeth, etc.”

- " it’s harder to be the head of growth because you have convince the people instead of commanding them to cooperate with objectives/goals ."

- Pinterest is a prime example of a fast growing company that relies on UGC as their main acquisition channel. When a retained Pinterest user creates a new pin and adds descriptive tags, Google indexes the pin. When people search and land on it, this experience introduces new users to Pinterest, and some percentage of those people sign up. Some... See more

If you decide to make community a focus, make sure you co-create with your users and listen to their needs so you avoid building a stale, boring or (at worst) damaging community.