4. Act Upon Customer Feedback :"Great customer relations keeps people coming back, and for companies with limited audiences, having excellent outreach services is even more important."
" “The biggest thing I noticed over the last year and a half, since we started Venice, was that artists needed a lot more alongside just distribution. We decided to build a more holistic solution to it. That’s what created the idea around the [Venice] Collective.” "
- Scale effects mostly work against you in paid marketing. The longer your campaigns run, the less effective they become – people start seeing your ads too often.
- A lot of teams at the fastest growing companies focus heavily on LTV. The problem with this is that LTV typically is not the limiting factor in growth - payback period is.