Jordan Bester

The 5 phases to getting your first 1000 customers:1. 0-50: 1-on-1 marketing2. 50-100: Buffet marketing (aka experiment)3. 100-500: Refine (2x what works)4. 500-1000: Scale (10x what works)5. 1000+: Flywheel marketing (automate)

- Get the product right then focus on growth - get your team to think in terms of fact and hypothesis. " - Growth isn’t just spending money it’s figuring out how to create a flywheel that will generate word of mouth marketing. - Get your shortlist about your first users and learn everything about them and begin to market.

" You want to look for a burning pain that’s so bad, customers will literally try anything to solve it."

Sovereign data could change the internet. 

Existing crypto wallets like MetaMask have been built to process and track transactions. Increasingly, however, wallets serve as a place to track digital goods and experiences – becoming an extension of identity. That may benefit newcomers like Genesis. 

1. Find your early-adopters:

This will improve performance and also remove the environmental objection to using Ethereum.