Jordan Bester

- At the heart of every company there is a growth engine with a test/learn process. - When growth is in your títle you better be growing or you’re not doing your job right. 

- My favorite approach is to pick a very tiny version of your habit and track that. For example, I have been tracking the habit of “reading 1 page” for the last month. One reader named Günter did something similar. “I've done a simple workout every day for over half a year now. I managed to stick to it by changing the scope: when I don't have time... See more

- The key insight here is that Paid Marketing is tricky to grow, at scale, as the primary channel. It’s highly dependent on both against external forces – competition and platform – as well as the leadership team’s psychology when things get unsustainable.

1. Why create a growth team?2. What’s the difference between a “growth hacker” and a growth team?3. What’s the difference between growth and marketing/product/whatever?4. Where should growth teams focus?5. I’m starting or joining a growth team! What should I expect?

" Being creative isn't about being the first (or only) person to think of an idea. More often, creativity is about connecting ideas." - JC

“They are also a way to serve our superfans with exclusive content, products and token-gated experiences. "

Amazon memo: Here’s why we should acquire Ring October 10, 2017