Jordan Bester

4.   Retention accelerates payback period: -  Payback period is the time it takes to break  even on the cost to acquire a customer.  It also determines how fast you can start reinvesting in acquisition to fuel growth.  Improving retention can help shorten your payback period to grow faster.

" We’ve come to see that “design thinking” and “agile engineering” are their own systems of organizational structures, workflows, philosophies, and skillsets. They are key to how we work within a company. In the same way, we can build growth teams as a system too. "

James has developed a 3 step process on becoming a pro: 1. Decide what you want to be good at. Purpose is everything. If you know what you want, then getting it is much easier. This sounds simple, but in my experience even people who are smart, creative, and talented rarely know exactly what they are working for and why. 2. Set a schedule for your... See more

- When you read something that reminds you of another topic or immediately sparks a connection or idea, don’t allow that thought to come and go without notice. Write about what you’ve learned and how it connects to other ideas.

2. Retention improves monetization: - When it comes to monetization, two important things happen with improved retention - you can retain a larger proportion of a cohort, and in doing so, make more money from that cohort within a given period of time, and you can increase the length of time that a cohort retains, increasing LTV

- According to Young, innovative ideas happen when you develop new combinations of old elements.

Steve Jobs negotiates Apple's deal with Microsoft July 24, 1997