Jordan Bester

- At the heart of every company there is a growth engine with a test/learn process. - When growth is in your títle you better be growing or you’re not doing your job right. 

“This is only the beginning of our roadmap for an expansive world that will provide this community with an incredible journey and interactive storytelling.”

The point of these exercises, it turns out, is to make the abstract idea of “our brand” into something concrete. After doing the exercises, the team gets a common language to describe what their company is about — and all subsequent squishy decisions about visuals, voice, and identity become way easier.

- Get the product right then focus on growth - get your team to think in terms of fact and hypothesis. " - Growth isn’t just spending money it’s figuring out how to create a flywheel that will generate word of mouth marketing. - Get your shortlist about your first users and learn everything about them and begin to market.

- The key insight here is that Paid Marketing is tricky to grow, at scale, as the primary channel. It’s highly dependent on both against external forces – competition and platform – as well as the leadership team’s psychology when things get unsustainable.

Learn from Dropboxs' own @drewhouston.

2. Retention improves monetization: - When it comes to monetization, two important things happen with improved retention - you can retain a larger proportion of a cohort, and in doing so, make more money from that cohort within a given period of time, and you can increase the length of time that a cohort retains, increasing LTV

6. Give Users Something They Can't Find Elsewhere :