Jordan Bester

Imagine: Trying to get a project done with someone…you send them a text -  they get back to you next day  - now you respond a day later and now it has taken 10 DAYS to complete a simple task. now imagine two people who use their time wisely - These two got together and hashed out the task in 30 minutes. this exchange/task took... See more

- A lot of teams at the fastest growing companies focus heavily on LTV. The problem with this is that LTV typically is not the limiting factor in growth - payback period is.

The main advantage of Web 3 is that it attempts to address the biggest problem that has resulted from Web 2: the collection of personal data by private networks which are then sold to advertisers or potentially even stolen by hackers.

Paid referral marketing - people do it just bc but it is often the most expensive channel.

- A high-value community exists first and foremost to benefit its members. While it will ultimately benefit your brand to have a high-value community, it will be immediately obvious if you are creating “community” for a sole, self-serving purpose.

6. Give Users Something They Can't Find Elsewhere :

Steve Jobs introducing the " think different " campaign at an internal staff meeting.

Next, you’ll add detail: Top 3 Values makes your why more specific. Top 3 Audiences helps you prioritize the target for your brand.