Jordan Bester

2. Don’t forget to give: - " How can we deliver enough value to at least establish a balance between what the user is giving us and what we’re giving to him? "

In the near future, you’ll be able to wear virtual clothes in real-time, and in motion. You’ll also be able to ‘own’ the digital assets rather than just having your payment amount to one-photo, and change from garment to garment.

"I believe that in the near future that we will go from Record Labels being your majority partner, to fans becoming your minority partner "

Paid referral marketing - people do it just bc but it is often the most expensive channel.

- Spotify offers a great example of how retention can improve monetization for freemium models. When you sign up for Spotify for free, they serve you ads, many of which target you to upgrade to the premium ad free service. Let’s walk through two different scenarios demonstrating how improvements in retention impacts monetization for Spotify.

- Get the product right then focus on growth - get your team to think in terms of fact and hypothesis. " - Growth isn’t just spending money it’s figuring out how to create a flywheel that will generate word of mouth marketing. - Get your shortlist about your first users and learn everything about them and begin to market.