You need a small group of early adopters who love your company, trust you and are willing to go through a shitstorm of bad UX, just to give you their opinion on how you can improve your product.
- Never forget that today’s hyper-empowered customer knows how an amazing customer experience feels like by dealing with companies like Amazon, Netflix and Apple.
- Since it’s hard to choose, many entrepreneurs try to please everyone. This is the best way to please no one. If you want to make a strong impact on someone, build a product that solves their exact problem, not “everyone’s problem”.