Jordan Bester

- Spotify offers a great example of how retention can improve monetization for freemium models. When you sign up for Spotify for free, they serve you ads, many of which target you to upgrade to the premium ad free service. Let’s walk through two different scenarios demonstrating how improvements in retention impacts monetization for Spotify.

That, not exploiting people, is the defining quality of people who become billionaires from starting companies. So that's what YC looks for in founders: authenticity. 

- There is a lack of understanding why retention is the priority. Without understanding this, people end up working on the wrong things and missing the biggest opportunities.

Timestamps:  00:00 - Intro03:56 - Music Projects Dominating The Space07:08 - How to Price a Music NFT 11:17 - Why Treat Music NFTs as Collectibles14:18 - How to Get Started as a Music Creator15:34 - Understanding the Music NFT Movement21:26 - Web3 Protocols in the Music Industry24:58 - Getting Started at Audius28:18 - Building Funnels to Grow Your... See more

" an honest assessment of customer acquisition cost looks at the length of your sales cycle, how many customers are truly new customers (as opposed to returning customers), and the total costs and resources required to support marketing efforts that lead to new customer acquisition. "

" entrepreneurs should challenge themselves to dig deeper and really understand the sub-groups within their communities. "

This is a glossary of web3 terms grouped into several categories. Use search to find a term that you might be wondering about.