Jordan Bester

4. Act Upon Customer Feedback :"Great customer relations keeps people coming back, and for companies with limited audiences, having excellent outreach services is even more important."

- The point is, knowing that Paid Marketing is highly addictive and hard to scale down, all of us in the industry should always be thinking about the 2nd or 3rd channel, in addition to organic/WOM, to give us a way to wean off an ever-increasing ad budget.

2. Retention improves monetization: - When it comes to monetization, two important things happen with improved retention - you can retain a larger proportion of a cohort, and in doing so, make more money from that cohort within a given period of time, and you can increase the length of time that a cohort retains, increasing LTV

- " it’s harder to be the head of growth because you have convince the people instead of commanding them to cooperate with objectives/goals ."

At this same rate, the latter comparison will have accomplished more in just ONE day than most have accomplished in a month.

Habit Stacking