Jordan Bester

- There was only $50 on the line, but millions of people would feel the impact of this little wager.

- make it beautiful- distribute for free ( think long term ROI )- make it exclusive - make it durable

“They are also a way to serve our superfans with exclusive content, products and token-gated experiences. "

The 5 phases to getting your first 1000 customers:1. 0-50: 1-on-1 marketing2. 50-100: Buffet marketing (aka experiment)3. 100-500: Refine (2x what works)4. 500-1000: Scale (10x what works)5. 1000+: Flywheel marketing (automate)

- A high-value community exists first and foremost to benefit its members. While it will ultimately benefit your brand to have a high-value community, it will be immediately obvious if you are creating “community” for a sole, self-serving purpose.

1. Why create a growth team?2. What’s the difference between a “growth hacker” and a growth team?3. What’s the difference between growth and marketing/product/whatever?4. Where should growth teams focus?5. I’m starting or joining a growth team! What should I expect?