If you decide to make community a focus, make sure you co-create with your users and listen to their needs so you avoid building a stale, boring or (at worst) damaging community.
Finally, you’ll position your brand relative to others: Personality Sliders defines the attitude and style of your brand. Competitive Landscape compares your brand to other companies.
- Keep all the elements of your event experience in one place. “If you use multiple platforms that people have to find links for and log into, you’ll quickly lose engagement,” he says.