Jordan Bester

- Instead of aiming for I want to stop eating bad food, I tried changing the mindset to I am someone that eats healthy and lives a healthy life. It changes how you approach things.”

- Another popular tactic in the book is something I call “habit stacking.” It's strategy I first learned from Stanford professor B.J. Fogg. He refers to it as “anchoring” because you anchor—or stack—your new habit onto a current habit.

- It doesn't matter what you are trying to become better at, if you only do the work when you’re motivated, then you’ll never be consistent enough to become a professional.

Virtual Fashion pushes the limits of creative idealism, removing restrictions around material malleability, a humanoid colour spectrum, or as previously mentioned, gravity.

- The key insight here is that Paid Marketing is tricky to grow, at scale, as the primary channel. It’s highly dependent on both against external forces – competition and platform – as well as the leadership team’s psychology when things get unsustainable.

- According to Young, innovative ideas happen when you develop new combinations of old elements.

The 5 phases to getting your first 1000 customers:1. 0-50: 1-on-1 marketing2. 50-100: Buffet marketing (aka experiment)3. 100-500: Refine (2x what works)4. 500-1000: Scale (10x what works)5. 1000+: Flywheel marketing (automate)

I know the politicians are mistaken because it was my job to predict which people will become billionaires. I think I can truthfully say that I know as much about how to do this as anyone. If the key to becoming a billionaire — the defining feature of billionaires — was to exploit people, then I, as a professional billionaire scout, would surely... See more