Jordan Bester

- Never forget that today’s hyper-empowered customer knows how an amazing customer experience feels like by dealing with companies like Amazon, Netflix and Apple.

" You want to look for a burning pain that’s so bad, customers will literally try anything to solve it."

- The key insight here is that Paid Marketing is tricky to grow, at scale, as the primary channel. It’s highly dependent on both against external forces – competition and platform – as well as the leadership team’s psychology when things get unsustainable.

• Your idea is not valuable, at all. All value is in the execution. You think you are an exception; you are not. You should not insist on an NDA to talk about it; nobody serious will engage in contract review over an idea, and this will mark you as clueless.


• Charge more. Charge more still. Go on.


• Investors in venture-back companies are purchasing

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"Pioneering the financial instruments to support creators’ needs is a central concern of the industry. This could unlock a flywheel that could grow the creator economy 100x, fueling the next generation of creators with top talent & investors. "

Finally, you’ll position your brand relative to others: Personality Sliders defines the attitude and style of your brand. Competitive Landscape compares your brand to other companies.