Jordan Bester

3. Retention builds an acquisition competitive edge: - As you increase retention, monetization, and LTV,  you can pay more to acquire a customer. In doing so, you can push competitors  out of acquisition channels, open up new channels that were previously too expensive,  and grow faster.

- It isn’t just about retaining more users, it impacts every facet of your growth model and has multiple layers of impact on the health of any business. In fact, retention is one of the key factors that determines the long term success of any startup. Retention will make or break your company.

- The point is, knowing that Paid Marketing is highly addictive and hard to scale down, all of us in the industry should always be thinking about the 2nd or 3rd channel, in addition to organic/WOM, to give us a way to wean off an ever-increasing ad budget.

3. Reach Out to Micro-communities

People's motives for starting startups are usually mixed. They're usually doing it from some combination of the desire to make money, the desire to seem cool, genuine interest in the problem, and unwillingness to work for someone else. The last two are more powerful motivators than the first two. It's ok for founders to want to make money or to... See more

Existing crypto wallets like MetaMask have been built to process and track transactions. Increasingly, however, wallets serve as a place to track digital goods and experiences – becoming an extension of identity. That may benefit newcomers like Genesis. 

Finally, you’ll position your brand relative to others: Personality Sliders defines the attitude and style of your brand. Competitive Landscape compares your brand to other companies.