Here are (some) steps founders can take to get reporters to write about their companies (a thread). (Caveat: this thread is not exhaustive and really applies only to me)
- At the heart of every company there is a growth engine with a test/learn process. - When growth is in your títle you better be growing or you’re not doing your job right.
- Connect local communities. “If you have local organizers who were hosting local events, we’re seeing that many of those local organizers can switch to virtual events as well.