Jordan Bester

Use larger measuring sticks (1 million dollar “Sticks")Shorter Units of Time- (Today, not end of week) Greater Time measurement - (How long am I willing to out of gratification?)

- Scale effects mostly work against you in paid marketing. The longer your campaigns run, the less effective they become – people start seeing your ads too often.

" an honest assessment of customer acquisition cost looks at the length of your sales cycle, how many customers are truly new customers (as opposed to returning customers), and the total costs and resources required to support marketing efforts that lead to new customer acquisition. "

First, you’ll think about your company’s motivation:

Beginning:  Launched at the start of 2021 by Q&A co-founders, Carter and Suzy Ryoo, Venice Music offers services to indie artists including distribution, marketing, and A&R support, plus creative, digital, and sync services.Venice says that, since its launch a year-and-a-half ago, it has “curated a group of creative geniuses” that includes over 100... See more

"Who qualifies as an “audience”? Customers, for sure, but you can think more broadly by asking this question: Whose opinion do you care about? "

- Your early-adopters will give you constant feedback, talk about you to their friends while expecting a not so amazing experience using your product. They know it’s too early for you to have it all figured it out.

“Todd, what do you think about writing only when you feel motivated? I feel like I always do my best work when I get a spark of creativity or inspiration, but that only happens every now and then. I'm pretty much only writing when I feel like it, which means I'm inconsistent. But if I write all the time, then I'm not creating my best work.”“That's... See more