Jordan Bester

Macro Scale: How can i make end of day the deadline instead of end of week?we want to deal with people who are constantly moving things forward.

- A lot of teams at the fastest growing companies focus heavily on LTV. The problem with this is that LTV typically is not the limiting factor in growth - payback period is.

The point of these exercises, it turns out, is to make the abstract idea of “our brand” into something concrete. After doing the exercises, the team gets a common language to describe what their company is about — and all subsequent squishy decisions about visuals, voice, and identity become way easier.

" You need to know why you’re in business — and talk about it. When a company has a strong motivation and that motivation shines through, customers buy the product."

- Start more books. Quit most of them. Read the great ones twice.