Jordan Bester

" In 1940, an advertising executive named James Webb Young published a short guide titled, A Technique for Producing Ideas. "- JC

- one of the key purposes of swag is to turn your loyal customers and employees into walking billboards. You wouldn’t pay for a billboard in somebody’s dresser drawer. 

3. Amazing Customer Care is your best marketing tool: - Separating customer care and marketing may leave them with non-aligned goals and as your company starts growing, with communication problems. This can be avoided by making customer care part of your marketing strategy, coexisting in a harmonious symbiosis.

- In the end, the best way to build a loyal community is to give them a product they can't find anywhere else -- one that solves a deep problem previously left unsolved.

 "Nearly all great ideas follow a similar creative process and this article explains how this process works." - James Clear

  6. Love is the answer:

- Spotify offers a great example of how retention can improve monetization for freemium models. When you sign up for Spotify for free, they serve you ads, many of which target you to upgrade to the premium ad free service. Let’s walk through two different scenarios demonstrating how improvements in retention impacts monetization for Spotify.