Joey DeBruin

The best lead generation companies usually have some combination of a distinguished and highly trusted brand and a proprietary channel or value proposition they use to acquire customers that competitors cannot replicate. These companies typically have staying power and defensibility, are highly differentiated, and immensely more valuable than... See more

Fully open, easily accessible data, together with open debate and version control, enables much greater scrutiny over results, which should lead to more accurate knowledge.

The downside of lead generation businesses is that they can be a race to the bottom if they're in a crowded and competitive market. The barriers to entry are essentially aggregating supply (i.e. buyers of leads or businesses willing to pay for new customers) so there is little in the way of defensibility. The other downside is that they are very... See more

This is never how it actually happens, but you get the idea. Startups should receive risk capital to literally derisk certain aspects of the business.

However, over the last decade or so, something shifted. Traditional venture funds that specialized in early-stage risk started to add buckets of “growth equity” that were supposed to be utilized for... See more

Why would any company pay when they could get software for free? And yet we saw the opposite: open source software enabled an explosion in software products that yes, people paid for.