Joey DeBruin

Just as much as our job is to build something genuinely useful, something which really does make people’s working lives simpler, more pleasant and more productive, our job is also to understand what people think they want and then translate the value of Slack into their terms.

Similarly, in a mature DAO, individuals will be able to understand a part of the network (local context), but they will not be able to appreciate it as a whole (global context). Individuals will interpret the DAO in their own way, and explore directions that affect their local context without having to consider the context of the whole. As they... See more

This is what people don’t understand about visionaries: They don’t need to predict the future. They learn to snatch it out of the folds of time and wear it around their bodies like a flowing cloak

Why is Twitter—our global public square where tastes are made, people canceled, and heads of state threaten each other with nuclear hellfire—worth so little a billionaire can scrape together the cash to outright buy it? How is it possible that the upstream media source to everything bought or voted on is worth a pittance compared to Google or... See more

An Idea Machine is a self-sustaining organism that contains all the parts needed to turn ideas into outcomes:- It starts with a distinct ideology, which becomes a memetic engine that drives the formation of a community- The community’s members start generating ideas amongst themselves- Eventually, they form an agenda, which articulates how the... See more

After many years of building and tens of millions of users, Notion now describes itself this way: “Every department’s work. In one tool.”  You can almost feel their internal struggle with language—the search for the right words. How can you describe something that is genuinely novel? What happens when something is so fundamentally different that it... See more