Joey DeBruin
@joeydebruin
Helping communities build public knowledge online. Founder @withBackdrop. Past/current product/advisory roles @Benchling @ResearchGate @Forefront__ @SeedClub
Joey DeBruin
Web 3 will have ads too. It already does in fact, they’re called NFT or token drops (essentially, giveaways that exploit the ability to send to any wallet). Not only do we have ads, we have ads fraud. When Optimism, a Level 2 chain that tries to make transacting cheaper, announced their token drop, thousands of fake users signed up to ‘farm’ the... See more
Antonio Garcia Martinez • Everything is an ad network
There are many other products where a brokerage model is required to facilitate a transaction such as online insurance and mortgage agencies. Usually we find these in complex financial products that have some type of regulatory or compliance component. These transactions simply do not work without a person helping a customer along, there is just... See more
Marketplaces, Lead Generation, and Brokerages
This is the overall promise of your startup. Expert level performance through appropriate use of your software to speed up a defined part of a businesses’ key workflow.
Oji Udezue • Where to fish to land a Unicorn (in B2B SaaS)
B2B SaaS and Building 0-1
Thiel fellowship should compete head on with Harvard.
Backing up: Thiel Fellowship was started with the intent to show that you could get 20 kids a year to drop out of school and that they would be more successful as a result.
It's clearly been a runaway success and the results of the... See more
Erik Torenbergtwitter.comWhoever last touched the user gets the credit. This is part of what underwrites Google’s trillion-dollar market cap: the ability to claim that everyone who bought something via a Google search bought that thing because of Google.
Antonio Garcia Martinez • Attribution rules the world (and it'll rule Web3 too)
I've been trying to create a "social network for makers" for the last 15 years with different approaches.
I made what was basically WIP multiple times 10+ years ago, but it failed each time. The reason is, that a super early, super small community has different needs from a later stage, larger... See more
Marc Köhlbruggetwitter.comBuilding 0-1 and
For example, say you’re building a product for a niche market worth “only” $50 million. Who will invest in you?- VCs won’t touch you because the math doesn’t work out — they need investments that have a shot at returning the portfolio.- Banks won’t touch you because they only know how to underwrite going concerns — businesses with operating... See more
Charles Cushing • How can we fix the Market for Solutions?
The downside of lead generation businesses is that they can be a race to the bottom if they're in a crowded and competitive market. The barriers to entry are essentially aggregating supply (i.e. buyers of leads or businesses willing to pay for new customers) so there is little in the way of defensibility. The other downside is that they are very... See more
Marketplaces, Lead Generation, and Brokerages
My point in sharing all of this is that sometimes I feel like we get too caught up in the words, and forget to disregard them. Especially (in the context of this essay) as builders of new technology products.“How will I describe this to an investor, or at a dinner party with friends?”"What’s the one-liner that describes why this will be... See more