Joey DeBruin

The planning fallacy describes our natural bias when forecasting our own productivity: we focus on the best-case scenario, or something dangerously close to it. Rarely does that scenario play out.

As you build newthing you will discover that building a newthing is a strange act where the harder you go about trying to do it, the harder it becomes. It will resist direct force and control. The more you relax and allow it to speak through you, however, the easier it will be.

There are oddly few modern examples of individuals funding individuals, despite it being a far more decentralised and human-scale version of patronage that's easily achievable by large groups of people.

An Idea Machine is a self-sustaining organism that contains all the parts needed to turn ideas into outcomes:- It starts with a distinct ideology, which becomes a memetic engine that drives the formation of a community- The community’s members start generating ideas amongst themselvesEventually, they form an agenda, which articulates how the... See more

The best lead generation companies usually have some combination of a distinguished and highly trusted brand and a proprietary channel or value proposition they use to acquire customers that competitors cannot replicate. These companies typically have staying power and defensibility, are highly differentiated, and immensely more valuable than... See more

That right there is the recipe for genuine innovation:

• Embrace uncertainty and the fact one doesn’t know the future.


• Understand that people are inventing things — and not just technologies, but also use cases — constantly.


• Remember that the art comes in editing after the invention, not before.