Joey DeBruin

just as in physical territory, online territory starts out as default autocratic, then only can become democratic through revolt, revolution, and reform. 

What happens when you add personality or an opinionated aesthetic to a given AI tool is you create a community that feels allegiance to your product in a deeper way than just ROI, perhaps allowing for products to compete with larger, more general purpose models, or just better-funded organizations.

We are biased to believe that the interim steps resemble the final goal, and use objectives to reach stepping stones that appear to lead to the final destination. However, without knowing the nature of the territory, those objectives may well lead us to get stuck.

AI is like water.

Or more specifically, generative AI applications are like water. We've looked at hundreds of AI companies, and much like bottled water, many of them are the exact same under the hood.

This is just the reality: there will be 100 teams trying to do what you are doing, in the same way you are doing it. True tech differentiation in AI... See more

Fully open, easily accessible data, together with open debate and version control, enables much greater scrutiny over results, which should lead to more accurate knowledge.

The downside of lead generation businesses is that they can be a race to the bottom if they're in a crowded and competitive market. The barriers to entry are essentially aggregating supply (i.e. buyers of leads or businesses willing to pay for new customers) so there is little in the way of defensibility. The other downside is that they are very... See more

On the other end of specificity, idea machines are less broad than paradigm shifts, which are widespread, headless, decentralized shifts in cultural norms and attitudes due to changes in systemic conditions. For example, web3 is a paradigm shift, but it’s too big and distributed to be an idea machine.