Joey DeBruin

The fact that there is a newthing has come to feel like a certainty, even as we cannot fully perceive it. This will spark a search for underlying structures, analogs, and ways of being that feel natural to this newthing.

Does the newthing exist in this context or some other one?

Is it a newthing that’s meant to run all the time or is it more seasonal... See more

In this future, mainstream media no longer interprets scientific information. Instead, they draw directly from the source. In fact, all scientific communication and learning, including every textbook, lecture and online course draws from the same, original, primary artifacts accessible through the same interface. Expert scientists, lay readers and... See more

There are many other products where a brokerage model is required to facilitate a transaction such as online insurance and mortgage agencies. Usually we find these in complex financial products that have some type of regulatory or compliance component. These transactions simply do not work without a person helping a customer along, there is just... See more

The best lead generation companies usually have some combination of a distinguished and highly trusted brand and a proprietary channel or value proposition they use to acquire customers that competitors cannot replicate. These companies typically have staying power and defensibility, are highly differentiated, and immensely more valuable than... See more

I suspect we humans do better with constraints; the Internet stripped away the constraint of physical distribution, and now AI is removing the constraint of needing to actually produce content. That this is spoiling the Internet is perhaps the best hope for finding our way back to what is real. Let the virtual world be one of customized content for... See more

A central thesis is that all products are asking things of their customers: to do things in a certain way, to think of themselves in a certain way — and usually that means changing what one does or how one does it; it often means changing how one thinks of oneself.

If you’re trying to replicate DARPA’s success, most of the structural bits are a distraction. They’re certainly useful, but if you don’t get the agentic program leader piece right, nothing else matters.

 Since the scientific interface is not capable of serving the general population, people have to blind trust the institutions who communicate science publicly. When that trust evaporates, people begin to reject the information itself.