Joey DeBruin

If you’re trying to replicate DARPA’s success, most of the structural bits are a distraction. They’re certainly useful, but if you don’t get the agentic program leader piece right, nothing else matters.

the real world is one place, and the online world many, but what I didn’t appreciate even as recently as two years ago was that the online world as I knew it then was subject to more constraints than I realized; it is only as those constraints disappear that the idea of the Internet as a place of refuge seems ever more dubious

Defined broadly, ‘ads’ are pieces of paid, targeted media meant to drive user behavior in a specific direction .... Web 3 marketing will be radically different in ways that are hard to imagine now (though we’ll try in a moment), which is why it’s key to get the attribution system right first. With the media cash register in place, the budding web 3... See more

As early as 2017, executives at the ride-sharing platform Uber reportedly met with US Securities and Exchange Commission officials about granting company stock to their independent-contractor drivers.

By February 2019, the Wall Street Journal reported that, with their initial public offerings approaching, Uber and its competitor Lyft found a way to ... See more

Just because a company is B2B doesn’t mean it can’t have the taste and style of a B2C company. People who work in companies are still people, and delightful experiences should be for everyone.

We are unlikely to be able to sell “a group chat system” very well: there are just not enough people shopping for group chat system (and, as pointed out elsewhere, our current fax machine works fine).

That’s why what we’re selling is organizational transformation