Joey DeBruin

Knowledge grows like species evolve. Ideas are combined to form new knowledge in a process we can call  bisociation , such that new knowledge is really just a combination of existing ideas.

Everyday, we land on the internet without a map. Instead, search is the dominant wayfinding paradigm. It is the information equivalent of exploring the local area at ground level. A search is a hypothesis, an instance of trial and error. With enough searches, we can usually get where we're going. However, we lack the overall context of how everythi... See more

What happens when you add personality or an opinionated aesthetic to a given AI tool is you create a community that feels allegiance to your product in a deeper way than just ROI, perhaps allowing for products to compete with larger, more general purpose models, or just better-funded organizations.

A central thesis is that all products are asking things of their customers: to do things in a certain way, to think of themselves in a certain way — and usually that means changing what one does or how one does it; it often means changing how one thinks of oneself.

hypothesis: 1. work feels bad (unmotivating, boring, hard) when we lack of focus 2. focus is upstream of energy, flow, fulfillment, progress, feedback loops what's upstream of focus? attention (presence) paired w/ agency (when our abilities and beliefs match our context) Show more

After many years of building and tens of millions of users, Notion now describes itself this way: “Every department’s work. In one tool.”  You can almost feel their internal struggle with language—the search for the right words. How can you describe something that is genuinely novel? What happens when something is so fundamentally different th... See more

Startups often assume their better funded competitors are doing well, which leads to dogmatically chasing/copying #1 if you’re #2+ #2 tries to catch up to #1 by running the same way but faster. It’s often the case #1 is headed in the wrong direction, and now #2+ is too

The federal regulation of foundations didn’t mean the death of idea machines, however. It just meant that that foundations were no longer the best place to house them. It’d be like if the government decided to heavily regulate Delaware C Corps: if it were bad enough, founders would stop using them for startups, but they’d eventually find some other... See more

This is what people don’t understand about visionaries: They don’t need to predict the future. They learn to snatch it out of the folds of time and wear it around their bodies like a flowing cloak