Joey DeBruin

From my POV some people innately have more conviction than others, sure, but most people don’t even try to build any of their own because they’re so used to blindly adopting the opinions of others

The best lead generation companies usually have some combination of a distinguished and highly trusted brand and a proprietary channel or value proposition they use to acquire customers that competitors cannot replicate. These companies typically have staying power and defensibility, are highly differentiated, and immensely more valuable than... See more

Effective altruism’s strength lies in its infrastructure, which we can use to better understand how other idea machines work, what their impact will be, and what’s needed to make them more effective.

We are an exceptional software development team. But, we now also need be an excellent customer development team. That’s why, in the first section of this doc, I said “build a customer base” rather than “gain market share”: the nature of the task is different, and we will work together to understand, anticipate and better serve the people who trust... See more

Defined broadly, ‘ads’ are pieces of paid, targeted media meant to drive user behavior in a specific direction .... Web 3 marketing will be radically different in ways that are hard to imagine now (though we’ll try in a moment), which is why it’s key to get the attribution system right first. With the media cash register in place, the budding web 3... See more

Web 3 will only get to a billion users by siphoning those users from the Web 2 side of the world—drinking their user milkshake, so to speak—and the only way to do that is via an attribution system that spans both.

So what’s the alternative? Well, novelty search is a form of non-objective search. Instead of following the stepping stones that appear to lead to the objective, simply collect stepping stones that lead in interesting directions. Focus on newness, regardless of where it leads.