Joey DeBruin

I think there are a few entrepreneurs that come out that have had protected their generative drive, protected their curiosity, their creativity as they manifest their aggressive drive, and they didn't let their pleasures and their enjoyment of success corrupt them in a way that took their eye off the ball.

But I think those three different drives... See more

As you build newthing you will discover that building a newthing is a strange act where the harder you go about trying to do it, the harder it becomes. It will resist direct force and control. The more you relax and allow it to speak through you, however, the easier it will be.

Correct attribution in Web3 isn’t some horrible intrusion of skeumorphic Web 2 machinery, it’s a way to correctly credit a digital asset (and ultimately its owner) with the revenue they produced, in whatever downstream form. It’s the causal link that joins a human interacting with virtual goods and the very real revenue they eventually generate.

One of our theories is to seek out opportunities where there’s a major change. Major dislocation in the way things are. Wherever there’s turmoil, there's indecision. And wherever there’s indecision, there’s opportunity. So we look for the confusion when the big companies are confused. When the other venture groups are confused. That’s the time to... See more

The importance of agentic program managers to the success of the ARPA model isn’t surprising or new. The “aha” was that the only way to cut through the paradox of inconsistent process leading to consistent success was that the agentic program leader may be the only thing that’s important to get right; everything else may be cargo-culting.

This is what people don’t understand about visionaries: They don’t need to predict the future. They learn to snatch it out of the folds of time and wear it around their bodies like a flowing cloak

The downside of lead generation businesses is that they can be a race to the bottom if they're in a crowded and competitive market. The barriers to entry are essentially aggregating supply (i.e. buyers of leads or businesses willing to pay for new customers) so there is little in the way of defensibility. The other downside is that they are very... See more

We are an exceptional software development team. But, we now also need be an excellent customer development team. That’s why, in the first section of this doc, I said “build a customer base” rather than “gain market share”: the nature of the task is different, and we will work together to understand, anticipate and better serve the people who trust... See more